Category Archives: Diamond

Why Round-Cut Diamond Engagement Rings Are the Most Popular Choice

Why Round-Cut Diamond Engagement Rings Are the Most Popular Choice

📅 May 7, 2026 📂 Diamond ✍️ NDR

A diamond ring marks a big promise. People want sparkle, beauty, and a look that never fades. At N. D. Reiff Company, each stone passes a strict eye test, not just a paper grade. Buyers searching for round-cut diamond engagement rings see a mix of shine, balance, and charm that feels just right. This shape keeps winning hearts across generations. It blends science with style and gives a clean, bright look from every angle.

Why Round-Cut Diamonds Shine Brighter Than the Rest

Round diamonds shine brighter than most shapes. The reason comes down to how they are cut. A round brilliant cut diamond uses 58 facets. Each facet works like a mirror. Light enters, bounces around, and returns through the top in a bright flash.

This cut follows careful math. Angles and depth stay within tight limits. As a result, light does not leak out from the sides. Instead, it comes back to your eyes. You see fire, sparkle, and life in every move.

At N. D. Reiff Company, diamonds go through detailed checks beyond lab reports. Experts study brilliance, symmetry, and polish. So, buyers get stones that truly glow, not just meet a number on paper.

A Timeless Style That Never Feels Old

Trends come and go. Yet round diamonds stay strong. They fit into classic engagement ring styles with ease. From vintage designs to modern solitaires, this shape works with all. A round diamond feels clean and balanced. No sharp edges. No odd lines. Just a soft, even look. This makes it a safe yet stunning choice for couples who want something lasting.

People who plan to pass down rings through family lines lean toward round cuts. The shape feels right in any era. It never looks out of place.

Versatility in Every Setting

Round diamonds fit well into almost any ring design. This flexibility adds to why round cut diamonds are popular among buyers and jewelers.

Here are a few ways this shape shines in design:

  • Solitaire rings show off the diamond alone. Round cuts look bold and bright here
  • Halo settings add small stones around the center. Round shapes blend well and boost sparkle
  • Three-stone rings create a balanced look. The center round stone stands out with ease
  • Two-tone designs mix metals like white and yellow gold for a rich contrast

Clients who want to buy two tone engagement ring in Philadelphia find that round diamonds work best. They match both metals and bring the whole ring together.

Precision Matters More Than Shape Alone

Not all round diamonds shine the same. Cut quality plays a huge role. Even a small shift in angles can reduce brilliance.

At N. D. Reiff Company, selection goes beyond standard grading. Diamonds are handpicked for:

  • Light return and brilliance
  • Facet alignment
  • Polish and finish
  • Overall visual beauty

This extra step ensures buyers get true value. A well-cut diamond can outshine a larger but poorly cut stone. So, size is not everything. Quality leads the way.

Perceived Size and Visual Impact

Round diamonds can look bigger than some other shapes of the same carat weight. This comes from their spread and symmetry. The circular outline allows light to reflect evenly. As a result, the diamond appears fuller. There are no corners to hide weight. Every part works to show off brilliance.

This visual effect attracts buyers who want a strong presence without jumping to higher carat weights. It creates a smart balance between size and cost.

Cost and Value Considerations

Round diamonds usually cost more than other shapes. The cutting process wastes more rough diamond material. Also, demand stays high across markets.

Still, buyers see value in the long run. Strong resale demand, timeless appeal, and better light performance justify the price.

For clients looking to buy designer engagement ring pieces, round diamonds remain a top pick. They bring a mix of prestige and lasting beauty.

Emotional Appeal and Buyer Confidence

Buying a diamond ring can feel overwhelming. So many shapes, cuts, and settings exist. Round diamonds simplify the choice.

They offer:

  • Proven beauty
  • Strong sparkle
  • Wide design options
  • High trust among buyers

This comfort factor plays a big role. People feel safe choosing a shape loved for decades. It reduces second thoughts and builds confidence in the purchase.

The Benefits of Round Cut Diamonds

Let’s break down the key benefits of round cut diamonds in a simple way:

  • Best light reflection among all shapes
  • Balanced and symmetrical design
  • Works with every setting style
  • Timeless look across generations
  • Strong market demand and value retention

These points explain why round-cut diamonds are popular across cultures and age groups.

Buying Experience Matters Too

A diamond is not just a product. It is a story. So, where you buy matters. N. D. Reiff Company brings nearly a century of expertise. Founded in 1926, the company serves both retail jewelers and global trade clients. Every diamond goes through strict checks for brilliance and beauty.

Clients searching to buy a diamond ring in Philadelphia gain access to trusted sourcing, GIA-certified stones, and custom jewelry options. This level of care ensures every ring feels special and personal.

Final Thoughts Before You Choose

Round diamonds combine science, style, and emotion. They deliver unmatched sparkle, fit every design, and hold value over time. From classic solitaires to modern two-tone rings, they stay relevant.

If you want a ring that feels safe yet stunning, a round cut remains a strong choice. It checks every box without risk.

Ready to Find the Perfect Ring?

Explore premium round cut diamond engagement rings at N. D. Reiff Company. Whether you want a custom design or a ready piece, expert guidance makes the process smooth. Visit today and choose a diamond that truly shines for a lifetime.

Frequently Asked Questions

Q1: Why are round-cut diamond engagement rings the most popular choice?
Round-cut diamonds lead due to unmatched sparkle and balanced shape. Their design reflects light in a way that other cuts cannot match. Buyers trust this shape for its proven beauty, flexibility in settings, and timeless look, making it a safe and smart choice.
Q2: What makes round-cut diamonds sparkle more than other shapes?
A round brilliant cut uses 58 facets arranged with precision. Each facet reflects light back through the top. This setup reduces light loss and boosts brightness. As a result, the diamond shows strong fire and brilliance from every angle.
Q3: Are round diamonds more expensive than other diamond shapes?
Yes, round diamonds usually cost more. Cutting them wastes more raw material. Demand also stays high across markets. Despite higher pricing, buyers see value due to better sparkle, strong resale demand, and long-term appeal in fine jewelry.
Q4: Is a round-cut diamond better than oval or princess cut?
Round diamonds offer stronger light performance and a balanced look. Oval shapes may appear larger, while princess cuts give a modern edge. The best choice depends on personal taste, but round diamonds remain the top pick for brilliance and versatility.
Q5: Do round diamonds look bigger than other shapes of the same carat?
Round diamonds can appear larger due to even light spread and symmetry. Their circular shape displays more visible surface area. Unlike shapes with corners, they reflect light across the entire face, creating a fuller and brighter visual impact.
Diamond Broker Or Retailer: Who Should You Buy From?

Diamond Broker Or Retailer: Who Should You Buy From?

📅 May 7, 2026 📂 Diamond ✍️ NDR

Buying a diamond feels exciting and a bit tricky at the same time. Price, trust, and beauty all matter. N. D. Reiff Company has served the diamond trade since 1926, bringing deep know-how and a sharp eye for quality. Buyers face a big choice right away. Diamond Broker vs Diamond Retailer. Each path offers value, yet each works in a different way. Let’s break it down in plain terms so you can pick with confidence.

What Is a Diamond Broker?

A diamond broker acts as a middle link. They connect buyers with suppliers across global markets. Brokers do not keep large showrooms. Instead, they source stones based on your needs.

Here is how brokers work:

  • They tap into global networks to find stones fast
  • They quote prices close to the trade level
  • They may ship stones in for review or sell online
  • They focus on loose diamonds more than finished jewelry

Brokers rely on relationships in the diamond trade. Their reach can help you find rare shapes or sizes without visiting multiple stores.

What Is a Diamond Retailer?

A diamond retailer sells directly to the public through a store or showroom. You walk in, view pieces, and make a choice on the spot.

Retailers bring a different set of strengths:

  • You see and feel the diamond in person
  • You get full service, from selection to setting
  • You can explore ready-made rings and custom designs
  • You receive after-sales care, such as cleaning and resizing

For buyers who want a hands-on experience, retailers create a smooth journey from start to finish.

Diamond Broker vs Diamond Retailer: Key Differences

Let’s compare both sides so the picture feels clear.

Pricing Approach

Brokers work closer to wholesale pricing. They skip showroom costs, so quotes can look lean. Retailers include design, display, and service costs, which raise the final tag.

Experience Level

Brokers lean on digital or appointment-based interaction. Retailers give a full in-store experience with expert guidance.

Product Range

Brokers focus on loose diamonds. Retailers offer both loose stones and finished jewelry.

Customization

Retailers shine in custom work. You can design a ring, pick a setting, and match it with your stone.

Trust and Transparency

Both can be reliable. What matters is reputation and certification. N. D. Reiff Company, for example, evaluates diamonds beyond lab reports to ensure strong brilliance and cut.

Diamond Pricing: Broker vs Retail

Price plays a big role in your choice. The topic of diamond pricing broker vs retail comes up in every buyer’s mind.

Brokers tend to quote lower prices. They run lean operations and move stones quickly. Retailers charge more, yet they bundle value. You pay for guidance, design, and long-term service.

Think of it this way. A broker helps you get a stone at a strong price. A retailer helps you build a complete piece with care and ease.

Pros and Cons at a Glance

Buying From a Diamond Broker

  • Lower upfront cost
  • Access to global inventory
  • Flexible sourcing for unique stones

Drawbacks include limited in-person viewing and less design support.

Buying From a Diamond Retailer

  • Full service from start to finish
  • Physical inspection before purchase
  • Custom jewelry design

The downside is a higher price tag compared to broker deals.

Where N. D. Reiff Company Fits In

N. D. Reiff Company blends the best of both worlds. As a long-standing importer and wholesaler, the company sources natural diamonds from across the globe. Most stones come with GIA certification, which adds peace of mind.

What makes the difference? The team looks beyond paperwork. Each diamond gets checked for brilliance, cut, and real-life beauty. So, buyers do not rely on reports alone.

The company also manufactures fine diamond jewelry. This means you can move from a loose stone to a finished ring without juggling multiple vendors. If you search for an Elongated or an Oval diamond jewelry store near you, this kind of integrated service saves time and avoids guesswork.

Should You Buy From a Broker or Retailer?

The answer depends on your goal.

If you want the best price on a loose diamond and feel fine with a remote process, a broker can work well. If you want a guided journey with design input and in-person viewing, a retailer fits better.

Buyers still ask, should I buy from a diamond broker or retailer? The smart move is to weigh price against experience. If both matter, a hybrid provider like N. D. Reiff Company brings balance. You get trade-level sourcing plus expert crafting under one roof.

Advantages of Retail Jewelry Stores

The advantages of retail jewelry stores go beyond simple display. Retailers build a full-service model around the buyer.

You gain:

  • Face-to-face advice from trained staff
  • A chance to compare stones side by side
  • Custom design services for rings and pendants
  • Ongoing care, like cleaning and repair

These perks create peace of mind, especially for big purchases like engagement rings.

How to Choose the Best Place to Buy Diamonds

Choosing the best place to buy diamonds comes down to trust, clarity, and value.

Look for these signs:

  • Clear certification, such as GIA reports
  • Transparent pricing with no hidden fees
  • Strong reputation built over the years
  • Access to both loose stones and finished jewelry
  • Skilled guidance during selection

N. D. Reiff Company checks these boxes through decades of experience in the diamond trade. The team combines sourcing strength with careful quality checks, which helps buyers feel secure.

Final Thought

Both brokers and retailers bring real value. One saves money. The other builds a full experience. Your choice depends on how you want to buy and what matters most to you. If you want a smooth path with expert input and top-tier diamonds, go with a trusted name.

Ready to Find Your Perfect Diamond?

Connect with N. D. Reiff Company today. Explore high-quality natural diamonds, certified selections, and custom jewelry crafted with care. Let experts guide you from first look to final piece, so your purchase feels right in every way.

Frequently Asked Questions

Q1: What is the difference between a diamond broker and a retailer?
A diamond broker connects buyers with suppliers and focuses on loose stones at trade-level pricing. A retailer sells directly to customers through a showroom, offering finished jewelry, custom design, and in-person guidance for a complete buying experience.
Q2: Is it cheaper to buy a diamond from a broker or a jewelry store?
Brokers usually offer lower prices since they avoid showroom costs and work close to wholesale levels. Jewelry stores include design, display, and service in their pricing, which raises the total cost but adds value through support and convenience.
Q3: Are diamond brokers trustworthy for engagement rings?
Yes, many brokers are reliable if they have a strong reputation and provide certified diamonds. Always check for credentials like GIA reports and reviews. Trust builds through transparency, clear communication, and a proven track record in the diamond trade.
Q4: Why do diamond brokers offer lower prices than retailers?
Brokers operate with lower overhead. They do not maintain large showrooms or retail staff. Their model focuses on sourcing and quick turnover, which keeps margins tight and allows them to pass savings on to buyers.
Q5: Should I buy a diamond online from a broker or in-store from a jeweler?
Online broker purchases can save money and provide access to a wide inventory. In-store buying gives a hands-on experience, expert advice, and easier customization. The right choice depends on comfort level, need for guidance, and preference for viewing the diamond in person.
How to Find Trusted Wholesale Diamond Suppliers in Philadelphia

How to Find Trusted Wholesale Diamond Suppliers in Philadelphia

📅 May 6, 2026 📂 Diamond ✍️ NDR

N. D. Reiff Company brings nearly a century of craft, trust, and trade wisdom to the diamond market. Buyers who search for wholesale diamond suppliers in Philadelphia want real value, clean sourcing, and stones with true sparkle. A smart buyer knows quality goes beyond a paper report. Each diamond tells a story through cut, fire, and life. So, finding the right supplier takes more than a quick search. It needs sharp eyes and clear steps.

Why Trust Matters in the Diamond Trade

Diamonds carry high value, so trust plays a huge role. A wrong choice can lead to loss, poor-quality stones, or fake claims. A trusted supplier builds long-term ties and gives full clarity on every stone. N. D. Reiff Company stands strong here. The team checks every diamond by hand, not just by lab grade. This approach gives buyers peace of mind.

Also, trusted diamond dealers in Philadelphia keep strong links with global sources. This helps them bring top stones at fair prices. So, you gain both quality and value in one place.

Key Traits of a Reliable Wholesale Diamond Supplier

Picking the right supplier may feel tricky, but a few signs make the job easier. Look for clear proof of quality, fair pricing, and real market presence.

  • Verified Certifications
    Check if diamonds come with reports from labs like GIA. Most GIA-certified diamond suppliers in Philadelphia share full grading details. This includes cut, clarity, color, and carat weight.
  • Strong Industry Experience
    A supplier with years in the trade knows how to source better stones. N. D. Reiff Company, founded in 1926, proves how legacy builds trust.
  • Transparent Pricing Model
    Honest suppliers explain pricing clearly. No hidden fees, no last-minute changes.
  • Wide Selection of Stones
    From classic cuts to rare shapes, the variety shows strong sourcing power. If you plan to buy Radiant Cushion Cut diamond in Philadelphia, a trusted wholesaler will give multiple options.
  • Custom Jewelry Services
    Some wholesalers also craft fine jewelry. This helps retail buyers meet client needs with ease.

Where to Start Your Search in Philadelphia

Philadelphia has a long link with diamonds, especially at Jeweler’s Row. This area has served the trade for decades. Walking through this district gives direct access to some of the best places to buy wholesale diamonds in the region.

Start by visiting known names like N. D. Reiff Company. Meeting suppliers face-to-face builds better trust than online chats. You can inspect stones, ask questions, and learn how each diamond shines under light.

Also, check reviews and trade references. A trusted jeweler in Philadelphia earns praise from repeat clients, not just one-time buyers.

How to Choose a Reliable Diamond Wholesaler

Learning how to choose a reliable diamond wholesaler can save time and money. Follow a clear plan before making any deal.

First, ask for certification papers. Next, compare diamonds under light. A good cut reflects light in a sharp and bright way. Then, check if the supplier explains each detail in simple terms. If they rush you, step back.

Also, confirm if they deal with bulk diamond suppliers in the USA. This link shows strong buying power and better pricing options.

Finally, trust your gut. If something feels off, it likely is.

Benefits of Working with Established Suppliers Like N. D. Reiff Company

A well-known supplier gives more than just diamonds. You gain access to deep market knowledge, better deals, and long-term value.

N. D. Reiff Company focuses on natural, high-quality stones sourced across the globe. Each diamond goes through strict checks. This means you get stones with real brilliance, not just good grades on paper.

The company also offers finished jewelry. So, if you run a diamond engagement ring store in Philadelphia, you can source both loose stones and ready pieces in one place.

Another key benefit lies in consistency. Established suppliers keep quality steady across orders. This helps build trust with your own customers.

Red Flags to Avoid While Buying Wholesale Diamonds

Even in a strong market, some risks exist. Spotting warning signs early can save big trouble later.

  • Lack of certification or unclear reports
  • Prices far below market rates
  • No physical office or showroom
  • Poor communication or vague answers
  • Pressure to close deals fast

A real supplier values long-term trade, not quick sales. So, take your time and check every detail.

Understanding Pricing and Value

Diamond pricing depends on the 4 Cs: cut, color, clarity, and carat. Still, cut plays the biggest role in beauty. A well-cut stone shines more, even with lower color or clarity.

Wholesale pricing gives better rates than retail. This helps jewelers and traders earn good margins. Yet, prices vary based on supply, demand, and global trade links.

Working with strong bulk diamond suppliers in the USA helps keep pricing fair. It also gives access to rare stones not found in small markets.

Final Thoughts

Finding the right diamond supplier takes care, research, and patience. A trusted name like N. D. Reiff Company makes the process smooth and secure. With decades of expertise, global sourcing, and strict quality checks, the company gives buyers a strong edge in the market.

If you want diamonds with true shine and lasting value, start with a supplier who knows the craft inside out.

Ready to Source Premium Diamonds?

Connect with N. D. Reiff Company today and explore a world of fine diamonds and expert service. Whether you need loose stones or custom jewelry, the team stands ready to guide your next move with clarity and trust.

Frequently Asked Questions

Q1: How do I find trusted wholesale diamond suppliers in Philadelphia?
Start with known areas like Jeweler’s Row. Check reviews, certifications, and years in business. Visit suppliers in person when possible. A trusted name like N. D. Reiff Company gives transparency, quality checks, and strong trade links, which help buyers feel confident and secure.
Q2: What should I look for when choosing a diamond wholesaler?
Focus on certification, pricing clarity, and product range. A reliable wholesaler explains diamond details in simple terms and allows inspection. Look for long-standing companies with strong reputations and global sourcing. Consistent quality and honest communication also matter for long-term business success.
Q3: Are wholesale diamond suppliers in Philadelphia certified?
Yes, many trusted suppliers provide certified diamonds. Most stones come with grading reports from labs like GIA. These reports confirm quality factors like cut, color, clarity, and carat weight. Always ask for certification proof before finalizing any purchase to ensure authenticity.
Q4: How can I verify if a diamond supplier is legitimate?
Check business history, physical location, and trade references. Legitimate suppliers share certifications and allow stone inspection. Read customer reviews and confirm industry presence. Visiting the showroom and asking detailed questions also helps verify if a supplier operates with honesty and professionalism.
Q5: Do I need a license to buy wholesale diamonds in Philadelphia?
Yes, a resale certificate or business license is usually required for wholesale purchases. This allows access to trade pricing and tax benefits. Retail buyers can still purchase diamonds, but wholesale rates apply mainly to registered businesses dealing in jewelry or resale markets.
Lab Grown vs Natural Diamonds: Key Difference

Lab Grown vs Natural Diamonds: Key Difference

📅 May 5, 2026 📂 Diamond ✍️ NDR

Choosing a diamond is exciting. But it can also feel a bit overwhelming. One question pops up fast: lab-grown vs. natural diamonds.

They may look the same at first glance. Still, there’s more going on beneath the surface. So, let’s break it down in a way that actually makes sense.

At N. D. Reiff Company, the focus stays on natural diamonds with lasting value. That said, knowing both options helps you make a smarter choice.

What Is the Difference Between Lab Grown and Natural Diamonds?

Let’s start simple. What is the difference between lab grown and natural diamonds?

Natural diamonds form deep inside the earth. This takes billions of years. Heat and pressure do all the work.

On the flip side, lab-grown diamonds are made in a controlled setting. Scientists recreate the same conditions using advanced machines.

So yes, both are real diamonds. But their journey is totally different. And honestly, that journey matters more than people think.

Chemical Composition Lab vs Natural Diamonds

Now, here’s where things get interesting. The chemical composition lab vs natural diamonds is basically identical.

Both are made of carbon. Both have the same crystal structure. That’s why they shine the same way.

However, natural diamonds often carry tiny inclusions. Think of them like nature’s signature. Lab-grown stones feel a bit more uniform. Some buyers love that. Others prefer the character of natural stones.

Looks and Sparkle: Does It Really Matter?

Everyone wants that wow factor.

Both types can sparkle like crazy. But the magic mostly comes down to the cut. That’s why many buyers choose to shop Ideal cut diamonds.

A well-cut diamond reflects light better. It looks brighter. It feels alive. So honestly, cut quality can make or break the look, no matter the origin.

Lab Created Diamonds Durability

Here’s some good news. You don’t have to stress about strength.

Lab created diamonds durability is just as solid as natural diamonds. Both score a 10 on the Mohs scale. That means they can handle everyday wear.

Still, durability is not just about hardness. A good setting matters too. So does proper care. Treat your jewelry right, and it will last for years.

Rarity and Emotional Value

Now let’s talk about something deeper.

Natural diamonds are rare. No shortcuts. No fast process. Just time and nature doing their thing. That adds emotional weight.

Lab-grown diamonds are easier to produce. So, they are more common. That’s not a bad thing. But for some people, it feels less special.

When it comes to engagement rings or milestone pieces, that emotional factor often tips the scale.

Lab Grown Diamond Resale Value

Alright, let’s get practical. What about lab grown diamond resale value?

Natural diamonds usually hold value better. They have consistent demand. Plus, their rarity helps in resale markets.

Lab-grown diamonds, however, tend to drop in value. Since they can be made in bulk, prices may continue to shift.

So, if you’re thinking long-term, this part deserves attention.

Price Difference: What Are You Really Paying For?

Let’s not ignore the obvious. Price matters.

Lab-grown diamonds are more budget-friendly. You can get a bigger or cleaner stone for less.

Natural diamonds cost more. But you’re paying for rarity, history, and long-term value. It’s kind of like choosing between fast fashion and a timeless piece.

Are Lab-Grown Diamonds Worth Buying?

So, Are lab-grown diamonds worth buying?

Well, it depends on your goal.

If you want size without breaking the bank, lab-grown works. It’s a smart pick for fashion jewelry.

But if you want something meaningful, something that holds value over time, natural diamonds often win.

Choosing the Right Diamond Jewelry

Planning to buy 2 carat diamond jewelry? Or maybe something more subtle?

Either way, think about why you’re buying it.

Natural diamonds are often chosen for big moments. Engagements. Weddings. Milestones.

Lab-grown diamonds fit well for trend pieces or everyday wear. They give flexibility without a heavy price tag.

Why Craftsmanship Still Wins

Here’s the thing. A diamond is only part of the story.

Craftsmanship matters just as much. A well-made ring or necklace brings out the best in any stone.

At N. D. Reiff Company, every diamond is carefully selected. It’s not just about certification. It’s about how it looks, feels, and performs.

Explore Natural Diamonds That Stand the Test of Time
Ready to invest in something meaningful? Browse premium selections at N. D. Reiff Company and discover diamonds chosen for brilliance and long-term value.

Create a Custom Piece That Feels Like You
Have something specific in mind? Work with N. D. Reiff Company to design custom diamond jewelry that matches your vision. From bold rings to elegant pieces, make it yours.

Frequently Asked Questions

Q1: What is the difference between lab grown and natural diamonds?
Natural diamonds form underground over billions of years. Lab-grown diamonds are created in controlled environments. Both look similar, but differ in origin, rarity, and long-term value.
Q2: Are lab grown diamonds considered real diamonds?
Yes, they are real diamonds. They have the same chemical and physical properties as natural diamonds, but they are created in labs instead of forming naturally underground.
Q3: Why are lab grown diamonds cheaper than natural diamonds?
They are produced in controlled environments, which reduces costs. Natural diamonds are rare and require mining, which adds to their price and overall market value.
Q4: Can you tell the difference between lab grown and natural diamonds?
Not easily. To the naked eye, they look the same. Experts use advanced tools to detect differences in growth patterns and internal characteristics.
Q5: Do lab grown diamonds last as long as natural diamonds?
Yes, they are equally durable. Both have the same hardness and can last a lifetime with proper care and high-quality settings.
Q6: Are lab grown diamonds better than natural diamonds?
It depends on your needs. Lab-grown diamonds are budget-friendly, while natural diamonds offer rarity, emotional value, and stronger long-term investment potential.
Q7: Do lab grown diamonds have resale value?
They typically have lower resale value. Since they can be produced in large quantities, their prices may drop, affecting demand in resale markets.
Q8: Which is more expensive lab grown or natural diamonds?
Natural diamonds are usually more expensive. Their rarity and sourcing process increase their value, while lab-grown diamonds are more affordable.
Q9: Are natural diamonds a good investment compared to lab diamonds?
Natural diamonds tend to hold value better. Their rarity and steady demand make them a stronger option for long-term investment compared to lab-grown alternatives.
Q10: Should I choose a lab grown or natural diamond for an engagement ring?
Natural diamonds are often preferred for engagement rings due to their symbolism and value. Lab-grown diamonds are a good option for buyers looking for affordability and size.
2026 Engagement Ring Trends: What Every Modern Bride and Groom Should Know

2026 Engagement Ring Trends: What Every Modern Bride and Groom Should Know

📅 May 4, 2026 📂 Diamond ✍️ NDR

Choosing an engagement ring today feels a lot more personal than it used to. Styles are shifting, preferences are evolving, and couples are asking smarter questions before making a decision. At N. D. Reiff Company, the focus stays on helping buyers find rings that actually match their story, not just trends.

Let’s break down what’s shaping 2026 engagement ring trends and what matters most when picking the right piece.

The Rise of Personal Style Over Tradition

Gone are the days when everyone wanted the same solitaire ring. Now, individuality leads the way. Couples want something that feels unique. That’s why modern engagement rings 2026 are all about customization and personality.

Some prefer bold designs, while others stick with minimal elegance. Either way, the goal is simple. The ring should feel like “you.”

And honestly, that shift has made shopping more exciting.

Colored Stones Are Stealing the Spotlight

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White diamonds will always hold their place. Still, more couples are leaning toward colored gemstone engagement rings. Think sapphires, emeralds, and even fancy yellow or pink diamonds.

Why the shift? Color adds character. It also tells a story.

Sapphires often symbolize loyalty, while emeralds hint at growth and renewal. These meanings matter to couples who want more than just sparkle.

At N. D. Reiff Company, natural gemstones and diamonds are carefully sourced, so buyers get both beauty and authenticity in one piece.

Custom Rings Are Becoming the Standard

If you have ever thought, “I want something no one else has,” you’re not alone. The demand to buy custom engagement rings for women has grown fast.

Custom design gives you full control:

  • Diamond shape
  • Setting style
  • Metal type
  • Overall design

It’s not just about aesthetics. It’s about emotional value.

The same applies to men. Many are now exploring options and asking how to buy custom engagement rings for men. From sleek bands to diamond-accented designs, there is a lot more variety than before.

Oval, Cushion, and Emerald Cuts Are Leading

engagement ring

 

 

 

 

 

 

 

 

 

 

Round diamonds are still popular. But in 2026, alternative shapes are clearly winning attention.

Here’s what’s trending:

  • Oval cut for a soft, elongated look
  • Cushion cut for a vintage feel
  • Emerald cut for clean, modern lines

These shapes offer something different without feeling too experimental. They also make diamonds appear larger, which is always a plus.

So if you’re wondering what type of engagement ring is popular right now, these cuts are right at the top.

Hidden Details Are a Big Deal

Designers are adding small, meaningful touches that aren’t visible at first glance. Hidden halos, engraved bands, and side stones are becoming popular in trending engagement rings for couples.

Why does this matter?

Because these details make the ring feel personal. It’s like a little secret only the wearer knows.

Subtle, but powerful.

Minimalist Settings with a Twist

Simple rings are not going anywhere. In fact, they’re evolving. Clean designs with small creative touches are dominating the best engagement rings for modern brides category.

Think:

  • Solitaire with a hidden halo
  • Thin bands with pavé diamonds
  • Classic settings with unique prongs

Minimal does not mean boring anymore. It means refined.

Matching Sets for Couples

More couples want rings that complement each other. Not identical, but connected in design.

This is why trending engagement rings for couples now include coordinated styles. For example:

  • Similar metal choices
  • Matching engraving styles
  • Shared design elements

It creates a visual connection that feels intentional.

Sustainability and Natural Diamonds

Buyers are asking more questions about sourcing. Transparency matters.

At N. D. Reiff Company, the focus remains on natural diamonds sourced from trusted global partners. Each stone is carefully evaluated beyond certification to ensure quality and brilliance.

This approach gives buyers confidence in what they are investing in.

Vintage Inspiration Still Holds Strong

Old-school charm is making a comeback. Vintage-inspired rings with milgrain edges, filigree work, and intricate detailing are still in demand.

They blend history with modern craftsmanship. That balance makes them appealing to many couples.

So yes, vintage styles are still very much alive in 2026.

Budget Awareness Is Smarter Now

Couples are no longer following the old “three-month salary” rule. Instead, they focus on value.

They ask:

  • What matters more, size or quality?
  • Should I invest in design instead?

This practical mindset is shaping how people shop designer engagement ring options today.

It’s less about showing off and more about making a meaningful purchase.

Looking to create something truly yours? Work directly with N. D. Reiff Company to design a ring that reflects your story, your style, and your standards.

Final Thoughts on 2026 Trends

Engagement rings in 2026 are less about rules and more about meaning. Whether it’s a bold gemstone, a custom design, or a minimalist band with a twist, the focus stays on personal expression. Take your time. Ask questions. And most importantly, choose something that feels right.

What should couples consider before buying an engagement ring in 2026?


Couples should consider budget, lifestyle, design preferences, and sourcing transparency to ensure the ring aligns with their values and daily wear needs.

Ready to explore timeless and modern designs? Discover premium collections and shop designer engagement ring options crafted with precision at N. D. Reiff Company.

Frequently Asked Questions

Q1: What are the top engagement ring trends in 2026?
Personalized designs, colored gemstones, unique diamond cuts, and minimalist styles with hidden details are leading engagement ring trends in 2026 for modern couples.
Q2: Which diamond shapes are most popular for engagement rings in 2026?
Oval, cushion, and emerald cuts are trending. These shapes offer a modern look, enhance perceived size, and provide a distinctive alternative to traditional round diamonds.
Q3: Are lab-grown diamonds a good choice for engagement rings in 2026?
Lab-grown diamonds remain an option, but many buyers still prefer natural diamonds for their rarity, long-term value, and emotional significance.
Q4: What engagement ring styles are modern couples choosing today?
Couples are choosing custom designs, minimalist settings with subtle details, and coordinated ring styles that reflect both partners’ personalities and shared aesthetics.
Q5: How do I choose the perfect engagement ring in 2026?
Focus on personal style, budget, and quality. Consider diamond shape, setting, and whether you want a custom design that reflects your story.
Q6: Are vintage engagement rings still trendy in 2026?
Yes, vintage-inspired rings remain popular. Their intricate details and timeless charm continue to appeal to couples looking for something classic yet distinctive.
Q7: What is the average cost of an engagement ring in 2026?
Costs vary widely, but couples are prioritizing value over tradition. Budgets depend on preferences, design choices, and the quality of the diamond or gemstone.
Q8: What are the most popular engagement ring settings in 2026?
Solitaire, hidden halo, pavé, and three-stone settings are among the most popular choices for engagement rings this year.
Q9: Are colored gemstones trending for engagement rings in 2026?
Yes, colored gemstones like sapphires and emeralds are gaining popularity for their unique look and symbolic meanings.

 

The most important thing in buying a diamond engagement ring -TRUST.

📅 July 11, 2015 📂 Diamond ✍️ NDR

In everything in life, whether it be a visit to the Doctor or Dentist, or a significant purchase of one thing or another, we often face the dilemma of whether the service provider or seller is looking out for himself/herself or for the patient/customer in making their recommendation(s) for the fulfillment of the patient’s/customer’s needs or desires. This is only natural in that the seller is most often concerned with getting well compensated for his/her services while the patient/consumer is motivated by the quality of the provided service or product and receiving such service/product at a “fair” price.

I recently had an experience with regard to a needed plaster repair in my beautiful older home. The fast talking great salesman who came to me through an internet referral service quoted me $1750.00 for a job that I knew he was not going to correctly repair – since he really had no idea how to do it right! In the end, a trustworthy old timer with lots of experience in plaster repair did a remarkable job on the repair for the cost of $360.00!!

So . . . you ask, “What the heck does any of this have to do with the purchase of a diamond engagement ring?” The answer should be somewhat obvious. You need to deal with someone who has the required experience and understanding of your needs as well as of the industry and the product – in this case, a diamond.

You also need to navigate through the minefield of fast talking salespeople (Beware of the Internet!!) and find someone who you feel comfortable dealing with in terms of their personality and their knowledge and their reputation for trust and integrity. Granted, this is not an easy task!

But there are many jewelry professionals whose mission in their work is to provide you with the necessary information, and more importantly, the right advice – to assist you in making the right educated choice in your selection of the “right” engagement diamond and/or diamond engagement ring. The most important thing to remember during this process is that you should not be looking for the best price. Price is not the same as “value” – and those who think otherwise will almost always buy an inferior (read: ugly!) diamond!

When you find such a person, I urge you to give him the level of respect and trust that he deserves. In the end, that trust and respect will serve you well.

The end result should be an experience that is mutually beneficial to both sides of the transaction. The buyer will be grateful for the knowledge and advice that has been obtained. The seller, or jewelry professional, will be happy that he has provided you with something that will be worn and appreciated and admired for many years to come!!

* * * * * * * * * * *

This above comment – “the “right” diamond engagement ring” – is even more important than one might initially think!!

A diamond is just a diamond – beautiful as it may be. A diamond engagement ring, on the other hand, is a very significant piece of jewelry that is, in addition to symbolizing that the wearer is “engaged” or “married”, a very personal statement of one’s style and/or taste and personality. It is a work of jewelry art that will be worn for many years and will be appreciated by the wearer as well as many friends, family members, associates and many others.

Just as in the process of purchasing a loose diamond, it is essential to deal with a knowledgeable and experienced and trustworthy jewelry professional in turning a diamond into the finished engagement ring.

Some diamond shapes or qualities work well in certain styles of settings and not so much in other styles. While you may have a general idea of where you would like to end up in terms of an engagement ring style, I urge you – as in the diamond buying process itself – to find that trusted jewelry professional whose knowledge of materials, diamond shapes and qualities and cuts, and sense of style will assist you in ending up with something that will be beautiful to you as well as to everyone else!

Find someone who you can and will trust. Sometimes it takes a leap of faith. But it is the most aspect of getting to where you want to be. This is true regardless of the fact that you may be purchasing a $1,000.00 or a $50,000.00 diamond ring!!

TRUST – Part Two . . . “Buyer Beware”

📅 September 5, 2023 📂 Diamond ✍️ NDR

In a prior post I discussed the necessity of dealing with someone who you can trust.

In the course of my daily business I am sometimes the buyer of diamonds from one who has previously purchased a diamond.

Today I was presented with such a diamond. The owner/seller had acquired this diamond from a retailer in Philadelphia where my office is located. The owner/seller provided me with the opportunity to look at the diamond as well as the grading report that they were given at the time of purchase.

According to the paperwork, I assume that the purchaser thought that they were getting a good deal at the time of purchase. Upon looking at the diamond and grading it to “fair” and “proper” standards, the diamond was actually six grades lower than what the buyer/seller/owner thought she had acquired. The diamond was not a GIA certified diamond and was graded by a “fraudulent” grading lab.  The diamond was, in fact, worth only 32% of the value of what they thought they were buying!!

This true story is stated here just to reiterate the subject matter of my prior post on the subject of “Trust”.

Obviously, as should be learned from this brief story, there are those in the world who think that low price is all that matters – and who later ind out that they have been cheated.  More importantly, this brief story should reiterate the necessity of dealing with someone with a reputation for trust and integrity.

Sea Shells and Diamonds

📅 September 11, 2015 📂 Diamond ✍️ NDR

Conch Shell

As I was packing up my house recently, preparing to move, my daughter came across a beautiful Conch shell that she found on the beach in Captiva, Florida when she was young. Captiva is known for its beautiful shells.

She was admiring her beautiful shell when it occurred to me that finding a beautiful sea shell in a place that is known for its shells is much like finding a beautiful diamond.

In the world of diamonds, there are thousands of diamonds available on the Internet.  If there is one thing that I know after a lifetime of 40+ years in the wholesale diamond business, it is this: Finding a beautiful diamond is much harder than finding a beautiful Conch shell!

5.00CusionHVS2small

Recently I was evaluating the diamonds that I purchase for my “wholesale diamond stock”. I realized that for every thousand diamonds that I look at –  99% of which are certified by the GIA (Gemological Institute of America),  –  there are perhaps 20 that I purchase.

It is not a question of what the GIA report might say in terms f the diamond quality. It is a question of finding that rare diamond that you just look at and say, “WOW!’

A “WOW!” diamond is something that is truly amazing. You just want to look at it because its facets and its scintillation draw you in.  It is a work of nature and a very talented diamond cutter. It is one of the most spectacular things in the world. It is something incredibly beautiful.

It is very rare – even in a world filled with databases of many thousands of diamonds.

So, you might ask, “What is my point?”  In the sea of many thousands of diamonds (Internet diamond databases), one must understand that there are diamonds that are truly exceptional and the other 99%. Buying a diamond from an internet database – particularly the lowest priced diamond – is cheating yourself of the beauty of what an engagement diamonds supposed to be.

Maybe you think that an engagement diamond is just something that you “have to do” because it is an “expected” part of the engagement process.  This may be true to some extent. But it is something that will look at every day for many years. It should also be an investment in something that is truly spectacular.

NEIL REIFF

ARTIST CREDIT:  “Conch Shell on the Beach”.   Soft Pastel by Ria Hills (www.riahills.com)

Why Buy a GIA Certified Diamond?

📅 March 29, 2021 📂 Diamond ✍️ NDR

If there is any one single bit of advice that I would give any prospective diamond buyer, it is this: “Whatever you buy, make sure that your diamond is GIA certified and comes with a GIA report.”

Some might think that a GIA certified diamond is more expensive than any other alternative. This is not true. The difference in pricing between a non-GIA diamond and a GIA certified diamond is the difference between fact and fiction . . between honesty and lies.

As one who has been involved in the diamond import and wholesale business for 40+ years, I know from experience that 99% of all non-GIA certified diamonds are sold with bogus grades. More importantly, the prices for these diamonds often exceed the value of the same diamond if such diamond was accurately graded to its true GIA grade.

A GIA grading report contains a lot of vital information and specifications about a diamond. There are many important specifications with regard to a diamond that are contained within the GIA report. The most familiar of these specifications are the “carat weight” and “color” and “clarity” and “cut” of the diamond.

The diamond consumer must understand that any single diamond grade – whether it be the color or clarity or cut of degree of fluorescence can effect the value of a diamond by more than 10%. Multiple grade differences may effect the price of a diamond by 50% or more.

I have seen a diamond with a grading report issued by a different laboratory – EGL, which was actually worth 45% LESS than the value of what the diamond was worth if it had been sold according to it’s real and accurate grades according to GIA standards. The EGL certificate stated that the diamond was a “G/VS2” Ideal Cut diamond with faint fluorescence. The diamond was submitted to GIA and was graded “I/SI1” with a VG Cut and Strong Fluorescence.

The story above is not unusual. It is typical. The point is that the diamond was worth 55% of what the consumer thought they were buying!

So you may ask, “So, what difference does it really make if I buy a non-GIA diamond as long as get a diamond that is bigger than I could have gotten had I purchased a diamond with. GIA report?”

The answer is simple. It is the difference between truth and honesty vs fiction and lies. It is the difference between quality and junk. It is the difference between something that is valuable and something that is not.

It is the difference between a Porsche and a Hyundai that someone tells you is a Porsche! It is the difference between finding out that the 2500 square feet home you were offered is only 1800 square feet! It is the difference between paying a for price for something that is valuable and being fooled when making one of the most important purchases that you will make in your life.

A diamond represents one of the most significant purchases that you will make in your life. Do it right. Insist on a diamond that has a GIA certification report.


* * * * * * * * * *

NOTE: This blog post concerns a diamond purchased for an engagement ring. Most diamond jewelry containing smaller diamonds are almost never made with certified diamonds as small diamond (referred to as “melee”) are too small to be certified or graded by a laboratory.

For more information on GIA certification, see my blog post . . . “What is a GIA Certified Diamond”.

“.

What is a GIA Certified Diamond?

📅 October 14, 2018 📂 Diamond ✍️ NDR

For as long as I can remember I have been recommending to any diamond buyer that they buy a diamond with a  GIA “certificate” or “diamond grading report”.  It has recently occurred to me that, while this recommendation my be second nature to someone like me who is involved in the whole diamond trade, the idea of a GIA “certificate” is a concept that is not familiar to the consumer diamond buyer.

The Gemological Institute of America (GIA) is the preeminent authority in determining the quality of a specific diamond. The GIA is an nonprofit educational institute which operates diamond grading laboratories in multiple locations around the world.

Although there are other laboratories that issue diamond grading reports, there are no other diamond grading laboratories or companies that have the same significance with regard to accuracy and respectability.   In fact, other diamond grading laboratories have been the subject of a major class action lawsuit among diamond consumers who alleged that they were defrauded when they purchased diamonds with a certificate that was, in fact, very inaccurate with regard to GIA quality assessment standards.

A GIA “Certificate” or “Grading Report” is a report issued by the Gemological Institute of America with regard to the specifications of a specific diamond. The report represents an  independent and professional assessment of a diamond’s specifications with regard to the actual carat weight, color and clarity of a specific diamond.

The information within the report provides specifications about proportions and other things that provide insight about the “Cut” of a diamond. The GIA has only recently begun issuing a grade with regard to the “Cut” of the diamond.*  Since 2005, the GIA has assigned a “Cut” grade only on round diamonds. Fancy shape diamonds, meaning all diamonds that are not a round shape, are not graded with regard to cut.

The GIA report records many aspects of a diamond’s specifications and scientific measurements which serve as “identification markers” of the diamond.  These “identification markers” identify and differentiate the subject diamond from all other diamonds. For this reason, the GIA report is a record of one specific diamond and thus becomes the “Certificate” for the diamond.

A “GIA certified diamond” refers to any diamond that has been submitted to a GIA laboratory and has been issued a grading report.  This report is in one of three formats.  It can be a full report which contains a diagram and plot of the diamond.  It may be a “Dossier” report which is smaller in size and is usually issued on diamonds which weigh less than 0.99 carats.  A newer report format is referred to as an “E-Report” as it refers to a diamond for which an electronic report is issued without a paper report.  This report, no matter which format, is referred to, interchangeably, as the “GIA Certificate” or “GIA grading report”.

A GIA report is not a statement of valuation. Diamonds of a similar GIA grade are not identical and are not necessarily of equal value.  There are many factors that determine the overall beauty and valuation of a diamond. For this reason, there can be significant valuation differences between diamonds of the same GIA grade.

With regard to diamonds that are not certified by the GIA, it is wrong to believe that such diamonds are less expensive than similarly GIA graded diamonds.  It is my professional belief that most diamonds that are sold without a GIA grading report are sold with inaccurate and exaggerated color and/or clarity grades at higher prices than would otherwise be realized with a GIA grading report.

An additional protection inherent in GIA certification is that the GIA will only offer a diamond grading report on a natural diamond. This eliminates the concern that the diamond may be a laboratory created “diamond” of significantly lesser value.  The GIA grading report will also note if the diamond has been subjected to any treatment or enhancement processes which, in most cases, will effect valuation.

Most diamonds that are sold at mass retailers or typical mall locations are not certified by the GIA.  The reason for this is that the diamonds sold in such stores are usually inferior in quality than that which is typically certified by the GIA.  Also, small diamonds used in jewelry are almost never certified by the GIA .

As I stated at the outset, I recommend that a diamond engagement ring buyer should purchase a diamond that has been certified by the GIA. The GIA diamond grading report provides essential information about the diamond.  A GIA certificate protects the buyer from “puffery” or exaggerated claims made by unscrupulous salespeople.  It protects against synthetic or lab grown diamond imitations as well as non-disclosed enhancements. The GIA report also serves as documentation and identification of the diamond that is useful to its owner with regard to insurance and other matters of ownership.

*  *  *  *  *  *

For more information on the subject of the new “CUT’ grade, see:   “GIA’s new round brilliant cut grading system sheds light on diamond’s overall appearance”

 

What diamond quality do I really need to buy?

📅 September 13, 2015 📂 Diamond ✍️ NDR

What quality of diamond do I really need to buy?

If you expected an easy answer to this question I am sorry to have to disappoint you.

In everything in life, whether it is the purchase of an automobile or a house, we all start out with wanting our “dream” car or our “dream home”. In most cases, we make sacrifices when faced with the reality that our dream waterfront or mountainside home is beyond our financial reach. Such is life. And, in most cases, such is the search for the “perfect” diamond.

By this point in your search I assume that the reader is familiar with the Four “Cs” of a diamond: the Carat (weight), the Cut (this applies to shape as well as cut proportions), the Color, and the Clarity. Each of these factors significantly affects the “cost” of a diamond. This is true whether one is, like me, a wholesale dealer or a retail consumer.

The most significant factor of the “Four C’s” is the carat weight. Unlike going to a supermarket where one buys a 16-ounce (1lb) prime steak for $15.00 and a 32-ounce (2lb) prime steak for $30.00, the price of a larger diamond increases exponentially. For instance if a hypothetical 1.00 carat costs $10,000.00 that same diamond would cost approximately $20,000.00 if it weighed 1.50 carats. This diamond would cost approximately $35,000.00 in a 2.00 carat diamond. Conversely, this diamond would cost only about $4500.00 in a 0.75 carat diamond and a 0.50 carat diamond approximately $2500.00. The reason for this is twofold. On one hand, diamonds are priced per carat so the weight differential is part of the reason. On the other hand, each diamond is a rare natural gemstone and larger diamonds are much more rare than a smaller diamond.

As for the “Cut”, this is also a difficult factor to explain. It entails two different things. Firstly, there is the shape of the diamond – Round Brilliant, Oval, Cushion Cut, Princess Cut, Radiant, Emerald Cut, etc. There is also the factor of depth and table measurements and facet angles and other considerations. Because each diamond starts out as a “rough” diamond unearthed in a mine, the final price of a diamond is affected by the “return yield” of the rough diamond compared to the weight of the finished diamond. Because more rough diamond is lost in the cutting of a Round Brilliant diamond as opposed to all other shapes, a Round Brilliant diamond is usually the most expensive shape.

The final two C’s are much more esoteric and difficult to understand. These involve the “color” and “clarity” of a diamond. As previously stated, diamonds are a work of nature and each diamond is a unique creation. This being the case, diamonds can be absolutely colorless or they most likely will have some degree of “less white” or in some cases may have a slight or apparent tinge of yellow. It is believed that a whiter diamond is more beautiful than a diamond that has some tinge of yellow. For this reason, whiter diamonds are more expensive and more sought after than a more yellow diamond.

As for clarity, diamonds being the natural creation that they are, practically every diamond is naturally formed in a “less-than-perfect” molecular structure. If a diamond were a perfect molecular structure it would be a perfectly clear crystal. Although this is just a guess, I would say that this happens less than one-in-a–gazillion times. In practically all diamonds there is some kind of flaw or inclusion or imperfection – as is true with many things in life! Most diamonds are very much included and have many imperfections. It is the diamond that has very few and minor inclusions that become an engagement diamond (as opposed to being used for industrial usage).

In recent years, the Gemological Institute of America has established criteria that has become the cornerstone of diamond grading with relation the color and clarity of a diamond.

GIA-color-chart-copy-copy

GIA-ClarityScale

As you can see from the charts above, GIA grading terminology distinguishes twenty-three (23) grades of diamond color and assigns alphabetical color grades beginning with “D” through “Z”. The color “D” represents absolute white color with each subsequent color being slightly less white. Furthermore, GIA has assigned five general categories to its letter grades.

In its clarity grading system, GIA has distinguishes 10 clarity grades. These clarity grades range from IF (Internally Flawless) and continue though a continuum to “I3” (Imperfect, eye visible inclusions).

I do not mean to be disrespectful of the Gemological Institute of America (GIA) for I am a graduate of this esteemed institution. However if one considers all the possible combinations of GIA color and clarity grades there are two hundred and twenty (220) possible combinations of color and clarity. Diamond grading, in my opinion, is ridiculous and overdone.

As a consumer, one might think that there is a science to all this. One might also think that there are significant differences between each color grade and/or clarity grade. I can tell you as a fact that I have known of several diamonds that have been submitted to GIA and have received different grades on separate GIA reports. I had a recent experience in which the same diamond was submitted twice to GIA and received a grading combination that was three grades different in color and one grade different in clarity on the GIA grading report. The same diamond!! Yes, this is an unusual occurrence but it is true.

Sometimes I think the world made more sense when one purchased a diamond based on the “beauty” of a diamond as determined by one’s own eyes and the trust of the local established jeweler rather than on a piece of paper issued by a grading laboratory!

So, where does that leave us today? We are in a world where the consumer in many cases is not buying a diamond – they are buying a piece of paper. And we are also in a world where we all want the best of everything. So, naturally, when we are buying a diamond we go into this thinking that we must have a “D” color, ‘IF” or “VVS” clarity because that is the best (and we all want the best!).

Yes, a “D”-“Flawless” diamond is the best. And yes, a diamond with a color grade of “M-N-O-P” is going to be somewhat yellower in color than a “D” color diamond. Yes, a flawless diamond will be brighter and more sparkly than a diamond that has a clarity grade of “I2” or “I3”. But there are many grades in between “D”-“FL” and the lower parts of the scales that are exceptionally beautiful diamonds.

If you look again at the GIA grading scales above you will see that there are significant yellow tones in the higher alphabet letters that represent the color grades. You will also see that the difference between “D” color and “I” are, in reality, very subtle and insignificant. Although harder to see on this chart, the difference between a “J” color and an “M” color are much more apparent. And, believe me, I have seen some “M” color diamonds that are very beautiful and look white. In fact, if you knew what most people out there have in their engagement ring you might be shocked!

The same can be said with regard to the GIA clarity-grading scheme. Yes, there is a significant difference between an “IF” and an “I2” or an “I3”, but once again, look at the examples as provided on the GIA grading scale above. The difference between a ‘SI” grade and an “I1” or “I2” grade is much more significant than the difference between “FL” and “VS2”.

It should be remembered that diamond clarity grading deals with degrees of inclusions visible under 10X magnification. Obviously a flawless diamond (which as previously mentioned is a one-in-a gazillion) has no inclusions that can be found under magnification. But the differences, by definition, between “VVS” and “SI” is the difference between an inclusion that is “very, very slightly included and difficult to see” and “somewhat easy to see” under 10x magnification!! Yes, the “I1”,”I2” and “I3” grades are much different. These diamonds usually have inclusions that are seen without magnification and, in many cases (especially “I2” and “I3”), the inclusions affect the overall brilliance and sparkle of the diamond and these diamonds may be lifeless and not beautiful at all.

At this point it is necessary to look at this information in the context of price. A 1.00 carat “D-Flawless” Round Brilliant diamond is priced at approximately $27,500.00 on the wholesale diamond market. A 1.00 carat “F-VS2” Round Brilliant diamond is approximately $10,000.00. The same Round Brilliant 1.00 carat diamond in a “H-SI1” is approximately $7,500.00. FYI, this 1.00 Round Brilliant diamond in a “M-I3” grade is priced at approximately $1200.00!

To put these different prices into further perspective, recall the discussion above about the affect of the diamond size with regard to price. Quite simply, a “H-SI1” grade 1.00 carat Round Brilliant costs approximately $7500.00. The same grade diamond will cost $25,000.00 in a 2.00 carat diamond. To change it up a bit, a 1.00 “F-VS2” Round Brilliant diamond will cost approximately $10,000.00. It would cost approximately $38,000.00 in a 2.00 carat diamond! It should be noted that most diamond buyers tend to lower their quality “standards” as their desired size requirement increases.

Buying a diamond is a matter of balancing. One must balance size, color, clarity and – most importantly – price. I have many times looked at a prospective diamond buyer who comes in with “Pie in the Sky” requirements for what he or she “needs” and I have asked, “Who do you need to impress?”

A diamond is something that you buy for someone that you love. It is often purchased at the beginning of a long-term commitment that one makes as a symbol of one’s love and a commitment to another. Yes, you want to purchase a beautiful diamond. I would hope that you get good honest advice from a knowledgeable jeweler. But keep in mind that there are beautiful diamonds in this world that are not “D-IF”. Also keep in mind that your loved one and family and friends will not be using a magnifying glass when they admire your loved one’s diamond engagement ring.

For what it is worth, I get my diamonds for a wholesale price. My wife has a diamond that is an “I” color and “SI1” clarity.**  When I see it on her hand it is not yellow at all. Under normal circumstances, it has as much fire and brilliance as a “D” color, “Internally Flawless”. With forty-plus years of experience in the diamond and jewelry industry, I know it is a beautiful diamond but most importantly, she thinks it is too!!

* * * * * *

* * In the spirit of honesty and transparency, I have recently swapped my wife’s diamond for a new diamond. The original diamond was a round diamond that she received before we were married. Her new diamond is A Cushion Brilliant shape which is a “H” color and “VS2” clarity. If you read my posts you will see that my recommendations for round diamonds are somewhat different than my recommendations on fancy cut diamonds.     (05/02/2023)

** For a thorough understanding of diamond qualities, I encourage the reader to read the article “Diamond Quality Factors” on the GIA website. This is a link to “Diamond Quality Factors“.

SI1 or SI2 Graded Diamonds – The RIGHT choice or a BAD choice when buying a Diamond?

📅 February 14, 2025 📂 Diamond ✍️ NDR

For as long as I can remember in my 45+ years in the diamond and jewelry business, the most sought after diamonds in terms of GIA color and clarity grading has been “SI” (Slightly Included) quality diamonds. The reason for this is simply that a “nice” “SI1” or “SI2” clarity grade diamond often represents the best value in terms of the diamond’s appearance in relation to its price.

There are several caveats to this statement. Most importantly it is imperative when buying any diamond to buy a diamond that is graded by the GIA (Gemological Association of America). A GIA grading report (also referred to as a GIA Certificate) is the only diamond grading laboratory that is trusted and respected. All other diamond grading laboratories are BS! Yes, you read that right! The GIA is the ONLY diamond grading authority that is meaningful and accepted by those who are knowledgeable and respected in the diamond trade.

The SI (Slightly Imperfect) clarity grade is defined by the GIA as diamonds that contain “minor inclusions somewhat easy to see under 10x magnification” by a trained diamond grader in laboratory conditions. The “SI” clarity grade accounts for the majority of diamonds that are graded by the GIA.

“SI1” and “SI2” graded diamonds are the heart and soul of the diamond business. These are the most sought after grades in the industry by diamond dealers and traders as well as knowledgeable buyers. “SI” grade diamonds also represent the widest range of diamond quality within any diamond grade with regard to pricing and appearance. A “SI” graded diamond can be spectacularly beautiful or not beautiful at all – in other words “Ugly”!

Honestly, most “SI” graded diamonds are ugly. They contain inclusions that are visible to the eye without magnification. They may contain large black inclusions. They may contain multiple inclusions. They may have large ‘blob” like inclusions. They may have have “milky” or “dead” appearance because of the inclusions.

On the other hand, a diamond with a “SI” grade may be as beautiful and as brilliant and as “clean” as a Flawless diamond. This is indeed the rare “SI” graded diamond but this is what makes a diamond merchant’s life challenging . . finding that “SI” graded diamond that is exceptional because it represents the perfect “sweet-spot” of all diamonds. When found, it represents the perfect balance of diamond size and beauty and price!

The difference in price between exceptional “SI” graded diamonds and the other “SI” graded diamonds is significant. A beautiful “SI” graded diamond may be 50% or more expensive than an ugly “SI” graded diamond. Despite the “high” price of the top “SI” grade diamonds, this diamond will usually be priced significantly less than a “VS” grade diamond and will, in many cases, be as beautiful or perhaps more beautiful than a “VS” grade diamond.

The most important advice when buying a “SI” graded diamond is this: It is necessary to look at the diamond and not simply the diamond grading (GIA) report. After all, it is a diamond you should be buying and not a grading report!

For purposes of educating the consumer on the differences between “SI” graded diamonds, I will attempt to illustrate the differences by using images of actual diamonds and the corresponding GIA reports:

2.00 Round Brilliant GIA I/SI2 GIA *****16014

Retail Price $12,750.00

2.01 Round Brilliant GIA I/SI2 GIA *****49542

Retail Price $14,000.00

2.00 Round Brilliant GIA I/SI2 GIA *****16014

Retail Price $17,450.00

2.00 Round Brilliant GIA I/SI2 GIA *****00510

Retail Price $18,650.00

2.01 Round Brilliant GIA I/SI2 GIA GIA 2516343872

Retail Price $21,300.00

When looking at the diamonds in the photos above, it should be obvious to the reader that a GIA clarity grade is not the “tell all” when evaluating a diamond. This is true is all diamond grades with the exception of the “Flawless” grade. It is most noteworthy when evaluating diamonds in the “SI” range since, as previously stated, the “SI” grades have the largest ranges of appearances of all GIA clarity grades.

The diamonds in the top two photos are “UGLY” diamonds. These two diamonds contain large black carbon inclusions that will be obvious to the naked (non-magnified) and untrained eye. This is the reason that these two diamonds are priced at approximately 50% less than the other diamonds that are pictured.

To many people in the trade – and to most diamond buyers, the top two diamonds are not sale-able diamonds. Because of significantly low level of demand for these “ugly” diamonds, prices for these diamonds are very low in comparison to the other diamonds. In the world of diamonds, these ugly diamonds will get sold. They will be sold by unscrupulous diamond sellers who, like some consumers, believe that low price is all that matters! Also, these diamonds are sold by unscrupulous diamond sellers because their low price enables the reseller to make larger profits!

These low price ‘ugly” diamonds are also bought by unknowledgeable internet buyers for the reason cited above – they are low price items in relation to the others in online diamond listings and unknowing customers think they have beaten the system by buying a “cheap” diamond online. Such buyers do not understand the difference between low price and “value”.

The “service mark’ of my business – a business that is approaching its 100 year anniversary, is “The Right Diamond at the Right Price”. I mention that here because the top two diamonds above are certainly not the “Right Diamond”. At any price!

The middle diamond pictured above is a more typical GIA graded “SI2” diamond. It contains several inclusions which may or may not be noticeable to the non-magnified or untrained eye. This diamond will still be a nice and brilliant and scintillating diamond when set into a ring. Still, this diamond does contain inclusions that are located in the “table’ (center area) of the diamond which is something that I try to avoid when choosing the “Right” diamond. As you can see, this diamond is considerably more expensive than the the first two diamonds. It is also a much more sought after diamond by knowledgable and trustworthy diamond dealers and by most consumers.

The fourth diamond in the listing above is what I consider to be a “SI2(+)” diamond. The diamond does have several minor inclusions in the table area which some may find objectionable, however this diamond will be eye clean and should have great life and brilliance when set into a ring. It is my opinion that this diamond is certainly worth the 7% price difference of the prior diamond.

The final diamond pictured above is an exceptional “SI2” grade diamond. This diamond will have exceptional brilliance and life in a ring. This diamond will also look clean under magnification. This is a great diamond. It is the exceptional “SI2” grade diamond that a knowledgable diamond dealer looks at and says “Why is this an SI2?”. This is the diamond that I own in my inventory because this is “The Right Diamond at the Right Price”.

Getting back to the title question of this post – whether an “SI” (Slightly Imperfect) grade diamond is the “Right’ or a “Bad” choice when buying a diamond, the answer is “It depends on the diamond”. All diamonds are a unique creation of nature. Each diamond is different. I wouldn’t suggest choosing a wife based on a text description of what she looks like. I would hope that you at least see a photo or a video – but, to be sure, I would hope that you see her and know her before making such an important decision. The same is true about a diamond. It is a big investment in terms of dollars and a commitment hopefully for a lifetime. Be smart about it. A beautiful diamond is something you will look at everyday for many years!

Author’s Note: The diamonds above are shown with a retail price. Retail pricing will vary between different stores and regions and other variables. Prices for similar diamonds may be significantly less or more expensive depending on the reseller. Though these retail prices may differ, the pricing differentials based on qualities as shown above will be similar to those stated above as these prices are all based on actual wholesale costs.

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Lab Grown vs Natural Diamonds – Which to Buy?

📅 January 19, 2023 📂 Diamond ✍️ NDR

It has taken me a few years to write this post. As a wholesale diamond dealer with 45+ years of experience in the diamond and fine jewelry trade, I was not sure how to best answer this question when lab grown diamonds first started to appear on the world market. I had many questions.

  • Are lab created diamonds as beautiful as natural diamonds?
  • Would lab created diamonds be widely accepted by the diamond consumer?
  • Would lab grown diamonds replace natural diamonds?
  • Would lab created diamonds bring down the price of natural diamonds?
  • Would lab created diamonds create an additional market that would coexist with natural diamonds?

After a few years of witnessing the development and growth of the lab created diamond market, I can finally address the issue of lab grown vs natural diamonds. However I cannot answer the subject title of this post. The answer is one that is very personal to the buyer for the reasons stated below.

A natural diamond is one of the wonderful and beautiful natural creations of nature. Mined from 150 to 200 kilometers deep in the Earth, natural diamonds (of the quality that are used in jewelry) are very rare. Natural diamonds have been cherished for hundreds years for their beauty and uniqueness and rarity- and as a symbol of love and marriage. Because of their uniqueness and rarity, natural diamonds are expensive and are thought to be a “store” of value and future price appreciation.

A lab created diamond is a man made simulated diamond that is grown in a laboratory environment. Unlike other simulated or synthetic diamonds of the past, lab created diamonds share the same chemical makeup as natural diamonds. Because of this, lab created diamonds are the same as natural diamonds in terms of their specific gravity. What this means is that whereas previous man made “diamonds” were easily distinguishable by their weight as well as other factors in their overall appearance, a lab created diamond will weigh exactly the same as a natural diamond.

To emphasize a point made above, natural diamonds are very rare! Natural diamonds are made by forces deep within the earth over a period that may take more than a billion years for the diamond to form. Estimates of a diamonds age range from a mere 90 million years to over 3.5 billion years! Because of the contrasting conditions of natural and lab grown formation, lab grown diamonds display several features which allow them to be Gemologically distinguished from natural diamonds.

A lab created diamond is man-made in a period of 6 – 10 weeks and is unlimited in supply. As a result of this unlimited supply, a lab created diamond is significantly less expensive than a natural diamond. A lab created diamond on the wholesale market should cost about one-tenth (1/10) or less than the price of a natural diamond.

Whereas the price of natural diamonds has significantly appreciated in the past few years, it is important to note that the price of lab grown diamonds have significantly dropped and continue to drop. Because of their rarity, natural diamonds often appreciate in value and are resalable. Lab grown diamonds have no trade-in value and are not readily resalable.

As for their beauty, I must admit that lab created diamonds can be very beautiful and, in some cases, more beautiful than natural diamonds. Also I must state that I have seen many lab grown diamonds that are not nearly as beautiful as mined natural diamonds. Some lab grown diamonds display a brownish or grayish or bluish tinge which is not usually seen in natural diamonds.

A for my statement that lab created diamonds are more beautiful than natural diamonds, one must understand this is full context. A natural diamond and a lab grown diamond of similar GIA grading will be close in appearance as any two natural diamonds within the same grade. (See caveat about color tinges above). The reason for my comment is that most consumers who purchase a lab created diamond will purchase a lab grown diamond that is of a higher GIA grade than if they were buying a natural diamond. At 10% percent of the cost of a natural diamond, most buyers of lab grown diamonds can easily afford the difference in price between a high grade diamond as opposed to sacrificing quality in a natural diamond in order to meet their budget requirement.

Another factor affecting the beauty of lab grown diamonds is the fact that it may be easier to locate a beautiful lab grown diamond – particularly in “fancy shapes” – meaning all non-round diamonds. Beautiful fancy shape natural diamonds are more rare and are often more difficult to locate on the world market and consequently in retail stores. Lab grown diamonds, on the other hand, are readily available and more easily sourced at wholesale and retail levels.

As for my initial question about the “acceptance” of lab created diamonds, lab grown diamonds have made significant inroads into retail jewelry stores and consumer acceptance. To the retail jeweler, lab grown diamonds are more readily available and profit margins are likely to be significantly higher due to the lower product cost. To the retail consumer who is struggling to be able to afford a diamond in order to get engaged, a lab created diamond offers an opportunity to satisfy his partner with a bigger and nicer diamond than he would be able to acquire in a natural diamond.

To some, the justification for buying a lab created diamond is that it is a “greener” choice. The early marketing campaigns designed to interest consumers in lab grown diamonds focused on “sustainability” and “conflict-free”. I believe that these marketing “buzz words” serve as justification to one who is trying to justify the purchase of the lesser priced alternative. Some buyers choose a lab grown diamond because all that matters is “getting a ring” and they do not care about uniqueness or “natural” or long term value.

The fact of the matter is that lab grown diamonds are coexisting with natural diamonds. The prospective diamond buyer who frequents mall type operators such as Zales or Kay – the buyer for lower quality commercial grade diamonds and diamonds of 1.00 carat or less is more likely to acquire a lab grown diamond than the more affluent or more sophisticated buyer. Another likely buyer of lab grown diamonds is the customer who could afford a 1.00 carat – 2.00 carat diamond but wants to acquire a bigger size diamond.

Lab grown diamonds have had lesser impact at the higher end of the diamond market. The high-end and top quality diamond buyer has been non-receptive to the idea of lab grown diamonds.

It has been my experience that the natural diamond buyer is more traditional and more concerned with his own family history and traditions as well as his partner’s expectations. He understands the history and generational tradition of a diamond engagement ring. This buyer understands the uniqueness and rarity of a natural diamond. This buyer also believes that the acquisition of a diamond is an emotional and financial commitment to his future partner and feels that a natural diamond is “real” and that a lab created diamond is not the same.

So where does this leave us with regard to the title of this post, “Lab Grown vs Natural diamonds – Which to Buy?”. The answer is up to the buyer who must weigh these choices in relation to affordability and emotional considerations.

A lab grown diamond may be very beautiful. It may be a better choice than acquiring a natural diamond that is of a lower commercial grade. It is also a good choice when the primary objective is a large diamond with a limited budget. It is the right choice if this is what your prospective partner/girlfriend/fiancé/wife tells you that it is what she wants because the size of her ring is what is most important to her.

On the other hand, many diamond merchants and jewelers and many consumers compare lab grown diamonds to crypto currency or other “fake’ products. They are not “real” nor do they have any inherent or intrinsic value. I agree with this. However, I also understand that the lab grown diamond buyer is not interested in history or intrinsic value but simply in obtaining a beautiful and, in most cases, a bigger looking ring. If this is the objective, a lab grown diamond may be a good choice.

To others, the process of acquiring and owning a natural diamond is something that is steeped in pride and tradition and history. A diamond is a once-in-a-lifetime purchase. It is an financial and emotional acquisition that shows an emotional commitment and promise.

There is no right or wrong in the choice of lab-grown vs natural diamond. It is entirely a personal decision. In either case, the acquisition of a diamond engagement ring is the act of acquiring something beautiful that you and your partner should be proud of and that you will look at and admire for many years – hopefully for a lifetime.

“The lab-grown diamond boom is over “- A Repost

📅 February 19, 2024 📂 Diamond ✍️ NDR
* The lab-grown diamond boom is over, jewelry industry experts say. 
* Lab-grown gems are mainstream now and real diamonds are back in vogue, analysts told Business insider.
* Prices for lab-grown diamonds are likely to tumble amid a glut of supply. 

The man-made diamond boom is over, and prices for ultra-trendy lab-grown diamonds are set to tumble this year, industry veterans say.

Paul Zimnisky, a leading diamond analyst, foresees jewelers scaling back their business in lab-grown diamonds while ramping up their focus on natural diamonds over the next year. In fact, most jewelers aren’t even bothering to stock lab-grown diamonds in inventory, and are only purchasing them on consignment, he told Business Insider. 

It’s the exact opposite of what jewelers have been doing since 2018, when the hype for lab-grown diamonds took off. 

“Some of the fad is starting to fade a bit,” Zimnisky said, pointing to lower-priced retailers like Walmart and Pandora, who have started to “aggressively” push lab-grown stones. “I think it’s become a lot more mainstream.”

Prices for lab-grown diamonds will continue to fall over the next year, he said. Ziminsky didn’t have a price target, but said he believed loose lab-grown diamonds could see nearly the same price decline as they did in 2023, which the jewelry analytics firm Tenoris estimated to be about 20% in the 12 months leading up to November. 

Cormac Kinney, the CEO of the commodities trading firm Diamond Standard, believes the plunge could be even steeper as the hype over lab-grown gems fades. Man-made diamond prices could ultimately drop another 50%-80%, he estimated. 

“Fashion jewelry is always worth a small fraction of real jewelry,” Kinney said. “Only real is rare.”

Man-made fad

It’s not hard to imagine why man-made diamonds were so popular last year. Even A-list celebrities like Emma Watson and Meghan Markle have been known to buy lab-grown jewelry — they’re cheaper and basically identical to the naked eye. 

“It was basically a manufactured version of one of humans’ most valuable and natural resources,” Zimnisky said of lab-grown stones. “It basically allowed consumers to buy a diamond at really affordable prices that allowed consumers to buy very large diamonds that would cost hundreds of thousands of dollars if they were natural diamonds.”

But some of the shine behind lab-grown gems has diminished, largely because they’re so widely available. Lab-grown diamonds now make up around 20% of the total diamond market, Zimnisky estimates, up from nearly zero percent in 2015. 

Sales of lab-grown diamond jewelry soared 51% in the 12 months leading up to November, while sales of loose lab-grown diamonds grew 47%, Tenoris data shows.

But prices for lab-grown diamonds have actually been declining since 2015, the year they first started to become mainstream. Back then, a man-made diamond was priced at around a 10% discount to a natural diamond. Today, they’re priced at a 90% discount, Zimnisky estimates.

“I think people kind of just bought it, and they thought, ‘you’re the only one with a three-carat diamond. But … if you go to a wedding these days, you’re just looking at people’s engagement rings, there’s a lot of three-, four-, five-carat diamonds and it’s become ubiquitous,” Zimnisky said. “I think now you might actually start to see the opposite happen, where people are like, I just want a smaller natural diamond.”

“A synthetic diamond is not the same as a natural diamond,” Kinney added. “Any gem lab can tell the difference, and your friends probably can too — especially if the diamond does not match your economic status.”

That doesn’t mean demand for lab-grown stones will disappear, and the gems will surely still hold appeal for some buyers, but sales will likely grow at a slower pace. Zimnisky estimates that sales growth could fall as low as a single-digit percentage this year, down from the 20%-30% growth when lab-grown diamonds were at the peak of their popularity.

In fact, lab-grown stones will probably no longer be seen as an alternative to owning a bonafide diamond. Rather, they’ll segment off into a different, lower-priced market for those who don’t want to buy the real thing, or will one day upgrade to a real stone, Zimnisky and Kinney said.

And as for people who have already bought lab-grown stones? You’re probably stuck with them. According to Kinney, pawn shops likely won’t even pay 10% of what customers paid for any synthetic diamond — even diamonds above one carat. 

“Jewelers tell me that a growing number of couples are coming one to three years into a marriage and replacing a synthetic stone with a smaller but real natural diamond,” Kinney said. 

**The above content is a repost of an article published on February 18, 2024 in Business Insider written by Jennifer Sor.

The Right Diamond at the Right Price.

📅 October 23, 2017 📂 Diamond ✍️ NDR

Since 1994, N D Reiff Company has used the tagline “The Right Diamond at the Right Price” in many of our promotional materials – whether it be a business card or in industry advertising materials.

To me, this is not just a tagline for advertising purposes.  It reflects a commitment in each and every unique diamond that I acquire and that I offer to the jewelry trade/consumer.

This commitment to “The Right Diamond at the Right Price” is more significant today than at any time over the past 25 years.  This is because the industry is flooded with ugly diamonds.

The issue of ugly diamonds has many dimensions. The most common issues are as follows:

1.) Over-Graded GIA Reports. This is particularly obvious within the  “SI”  (Sightly Imperfect) categories where the majority of diamonds contain black carbon or other large inclusions that are visible to the naked eye. It is also a factor in many “VS” graded diamonds.  A diamond with a black inclusion or a major inclusion may be valued at up to 15% – 40% less than a diamond of the same GIA grade without such an inclusion.  The pricing differential is dependent upon the size and placement of the carbon inclusion.  A diamond with a black carbon inclusion is almost always not the right diamond.

2.) Milky Diamonds. These are diamonds that are “cloudy” and “milky”.  Many will say that the diamond looks “sleepy”. Though the diamond may be represented by  a somewhat “clean plot” on the GIA report, a milky or cloudy  diamond will be severely lacking in luster and brilliance –  the characteristic for which a diamond is valued.  This is usually not apparent by looking at the GIA report. Milky diamonds will usually be priced at 20% -50% less than a similar graded diamond that is not “cloudy” or “milky”.  A milky diamond is never the right diamond.

3.) Tinge Diamonds. Some diamonds may exhibit a gray or green or brown color tinge.  While this is sometimes indicated on the GIA grading report it is most often not noted on the GIA report. Diamonds that have a color tinge exhibit shades of color beyond the normal scope of GIA color grading which evaluates the overall whiteness of a diamond in terms of gradations of yellow. For example, a diamond may be a “H” color in terms of the GIA grading scale but may exhibit a shade of grayish or greenish or brownish tint.  This color tinge greatly effects the overall brilliance and lustre of a diamond. Such diamonds may be 20% to 50% less than a diamond that does not exhibit a color tinge.  A tinge diamond is never the right diamond.   

4.) Fluorescent Diamonds.  Fluorescence is perhaps the most misunderstood designation on a GIA grading report.   In most cases, faint or medium fluorescence will not impact the overall beauty of a diamond but will have some impact on pricing.  The designation of Strong or Very Strong fluorescence will, in many cases, effect the lustre and brilliance of a diamond and should will have a significant impact on the price of a diamond usually in the range of 15% to 35%.  A fluorescent diamond must be evaluated on a case-by-case basis and should be avoided in cases where it effects the lustre and brilliance.

5.) Cut – Round Diamond.  There is perhaps no other GIA grade characteristic that is as misunderstood at the Cut grade. It is my honest opinion that there is very little difference between the GIA cut grades of Excellent and Very Good.  For this reason the price differential between these two grades is minimal. There is, however, a significant difference in beauty and pricing for a diamond that is grade as good (or fair or poor). This may be in the overall cut grade or in the polish or symmetry characteristics noted on the report.  A good cut grade may be 10% to 40% less than a similar diamond that is Excellent.  A cut grade that is below Very Good cut should be avoided in most cases.  

6.) Cut – Fancy Shape Diamonds. There is nothing more important to the beauty of a fancy shape diamond than the cut.  There is also nothing more significant to the pricing of a fancy shape diamond than its cut. Many consumers are of the mistaken belief that the polish and symmetry attributes that are noted on a GIA grading report are an indication of the overall cut and appearance of a fancy shape diamond. This is absolutely a fallacy.  The cut has more to do with the beauty of a fancy shape diamond than anything else.  A poorly cut fancy shape diamond may be 50% less expensive than a beautifully cut fancy shape diamond.

7.) Proportion Ratio.  This issue of proportion ratios is particularly significant with regard to fancy shape diamonds.  It is applicable to all fancy shapes as it refers to proportion ratios.  These ratios affect the overall dimensions of the diamond as well as the optimal light refraction of a fancy shape diamond.  For instance, the ideal proportion ratio of an Oval diamond is 1.35 to 1.45. A diamond that is 1.30 or 1.50 is still a “nice” diamond in most cases although the price of such a diamond should be slightly less expensive.   With regard to a diamond that is significantly outside of the preferred ratio, the Rapaport Diamond Report notes this comment with regard to fancy shape diamonds:  “Prices for fancy shapes are highly dependent on the cut (meaning proportions, ratios, etc.).  .  . Off-make, poorly cut fancies often trade at large (price reductions) and are (not desirable) .”   A poorly proportioned diamond is never the right diamond.

8.) Etcetera,  Etcetera,  Etcetera .  .  . There are many other issues that affect the beauty and the price of a diamond.  Many of these issues go beyond the specifications or attributes noted on a GIA grading report.  Every diamond is a unique creation of nature as well as the diamond cutting process.  Some diamonds just have a “WOW” factor and others do not.  A “WOW” diamond is always more beautiful and more expensive than a diamond that is lacking in brilliance and scintillation and fire.

There is not a day that goes by in my office in which my discussions with retail jewelry store managers/owners/diamond sellers do not touch upon the relationships of diamond qualities and diamond prices.  These conversations usually go three different  ways:

For instance, today a retail jeweler was in my office looking for a diamond for his consumer customer who previously purchased a diamond from another retailer. His customer wants to upgrade the previously purchased diamond because it has “no life and no brilliance”.

I had the opportunity to see the diamond and I agree with the customer.  The customer purchased  a “Milky” diamond and now has regret.  Unfortunately the customer will now be paying more money to have a “nice” diamond.  Even worse, not only is the customer purchasing a new diamond in place of their earlier mis-taken purchase, the customer is now stuck with the diamond that was previously purchased as the disreputable retailer will not allow their customer to “upgrade” the diamond!

An additional conversation that I often have with diamond retailers goes like this:
“What is more salable in your store?. . . Low price OR a nice diamond??”.

To be perfectly honest with the reader (You), the typical answer to this question depends on the respect and integrity of the person that I ask. The diamond seller/retailer who is highly regarded whether on Yelp! or by community reputation will almost universally tell me that when given a choice and actually viewing diamonds, the buyer will choose the nicer and more expensive diamond.  Unfortunately, many mass market sellers tend to believe that low price is more important than quality.

The third conversation deals with the impact of the Internet on the diamond business.  Sure, the internet has impacted the diamond business at every level of the industry. Many people believe in Internet nirvana and believe that there is no reason to leave their computer screens.  These buyers never take the time to understand that a diamond can truly be something that is the essence of natural beauty.  These buyers look to the internet in which people are in search of lowest price – without understanding the meaning of value!

As one who has been art of the “diamond trade” for a lifetime, I understand that my industry serves many different “markets’ within the market.

On one hand there are diamond sellers/retailers/consumers who only believe in selling/buying cheap diamonds.  Whether this is because selling cheap (ugly) diamonds allows them to make a larger profit or because they believe that their clientele only understands low price, it is these such buyers who end up in the first category which I have described above.

On the other hand, the bottom line is this: The diamond buyer should buy “The Right Diamond at the Right Price”.

So, a diamond consumer will ask: “How do I know if it is the right diamond?”.
To that question I do not have an easy answer.

But I do know that it is my mission and my commitment to make “The Right Diamond at the Right Price” available to the market.

 

The Right Diamond at the Right Price.

 

 

Neil Reiff

 

Buying a GIA Fancy Shape Diamond – BUYER BEWARE.

📅 September 17, 2015 📂 Diamond ✍️ NDR

BUYING A GIA FANCY SHAPE DIAMOND – BUYER BEWARE.

Buying a Fancy Shape diamond – the term used for an Oval, Cushion Cut, Emerald Cut, Princess Cut, and all other non-Round diamond shapes – based solely on the GIA grading report is not well-advised.   Though there is much information contained within any grading report, none of this information conveys any clues as to what any particular fancy shape diamond looks like.

Today I came across two diamonds of similar GIA specifications – the same carat weight, same GIA color grade, and the same GIA clarity grade.

It has been said that a picture is worth a thousand words. So . . here it is in pictures.

This is a actual un-retouched photo of a 3.02 Carat Cushion Cut diamond, GIA “I” color, GIA “VS2″ clarity.

This is an actual un-retouched photo of a 3.06 Carat Cushion Cut diamond, GIA “I” color, GIA “VS2″ clarity.

As you can see, a picture is also worth thousands of dollars! That is the difference between buying something that is beautiful and wasting money on something that is not pretty at all.

In the photos one can easily see that one diamond is beautiful. It is my opinion that the diamond pictured in the above photo is ugly! Live and in person, I assure you that the difference is even more apparent.

From looking at the two certificates, other than the fact that one diamond is more square and the other more rectangular (which has nothing to do with the issue at hand), one would never see the difference in beauty between these two diamonds simply by viewing the GIA certificate.

The simple truth is that one is just a beautiful diamond. The other is not. This is not determinable by looking at the GIA grading report.

To be honest with the reader, the diamond in the above photo is priced approximately 20% less than the diamond in the lower photo. In my opinion, the nicer diamond is worth a 1000% more than the other.

Some might think that saving 20% on a diamond is important. But when one diamond is 1000% more beautiful than another, think about this . . .

What diamond do you want to look at for the rest of your life?

Diamond Fluorescence: Good or Bad?

📅 March 13, 2015 📂 Diamond, GIA Cert ✍️ NDR

There is perhaps no characteristic of a diamond on which you will find more disagreement among diamond professionals than diamond Fluorescence.  For this reason, it is also a subject that causes much confusion among diamond professionals as well as consumers.

Diamond florescence refers to the effects of ultraviolet light on a diamond.  According to the GIA (Gemological Institute of America), approximately 25% to 35% of all diamonds have some degree of fluorescence.  Diamonds that have fluorescence will exhibit a “bluish” glow when exposed to ultraviolet light.  In most cases, this glow is minimal and will never be seen outside of laboratory conditions.

A study conducted by the GIA concluded several key findings that are significant with regard to fluorescence:

1) Nearly 1/3 of all diamonds certified by the GIA (Gemological Institute of America) have some degree of fluorescence noted on the grading report.

2) Only 10% of those diamonds with fluorescence had any degree of florescence that may affect the appearance of the diamond.  Quite simply, this means that fluorescence, even when indicated on a GIA grading report, has no significance to the diamond 90% of the time.

3). For the overwhelming majority of diamonds, the strength of fluorescence has no widely noticeable effect on appearance. In fact, the average person could not make a distinction between a diamond with fluorescence and a diamond without fluorescence.

4). In many instances, observers preferred the appearance of diamonds that have medium to strong fluorescence.  Again – Most observers preferred the appearance of diamonds that are fluorescent!

According to another diamond industry “authority” known as the “Rapaport Report”  (a publication for the Diamond trade), “Fluorescence may add value to lower color stones as it gives the stones a whiter, brighter appearance.”

Now that I have given you the findings of the GIA study on fluorescence, I will share some of my thoughts on the subject . . .

As stated above, there is perhaps no element of a diamond grading report that is more misunderstood and controversial than that of fluorescence. The negative thoughts with regard to fluorescence date back to different times of the diamond trade.

Firstly, in the days before diamond certification, fluorescence was considered to be “bad” because a diamond with fluorescence might be seen to be better than than it really was – and therefore, the buyer may be fooled. If you really think about this, fluorescence was thought to be bad because it made a diamond look better!

Additionally, another reason for the negativity about fluorescence dates back to 1980 when there was an “Investment Diamond” craze in which people were sold a bill of goods about buying diamonds as an “Investment”.  During this time, it was thought that in order to buy an ‘investment grade diamond”, the diamond must be only the best quality (i.e., D to F color, Flawless or VVS clarity) and have no fluorescence.

Regardless of the thoughts about fluorescence at the time, the value of diamonds skyrocketed based on investment speculation before falling precipitously. People who invested in diamonds during this time ended up losing a lot of money – but the connotation that fluorescence is a “bad thing” has lived on for no apparent reason!

So where does this bring us today . . .

It is my opinion that “Faint” fluorescence means nothing!!  Faint fluorescence is something that will never be seen by the consumer and something that has absolutely zero effect on the beauty of a diamond! “Faint” fluorescence is something that should NEVER deter you from buying a particular diamond.

It is my opinion that “Very Strong” fluorescence should be AVOIDED.  A “Very Strong” fluorescence grade is that which is most likely to give a diamond a “smokey” or “milky” or “cloudy” appearance.  Diamonds that are of Very Strong fluorescence trade at discounts of 20% to 50% less than similar diamonds with none or lesser degrees of fluorescence..

The issue of fluorescence is more convoluted when dealing with Medium or Strong fluorescence.  In almost all cases within these fluorescence grades, the fluorescence will have either no effect of the overall beauty of the diamond or, alternatively, the fluorescence will have a beneficial effect. In many cases, medium or strong fluorescence will enhance the beauty of a diamond – particularly in “JKLM+” or lower colors. In these colors, the diamond will appear whiter when mounted in a ring than a similar diamond without fluorescence.

In some cases, strong fluorescence may be a negative factor.  In such cases, the diamond may have a milky or cloudy appearance as mentioned above with regard to “Very Strong” fluorescent diamonds. It is my opinion that Strong Blue fluorescent diamonds should be acceptable in many cases – with the exception of DEF/IF -VS graded diamonds. As with the case of Medium fluorescence, “Strong” fluorescence is usually a benefit to lower color diamonds as these diamonds will look considerably better when mounted than a similar lower color (JKLM+) diamond without fluorescence. In DEF/IF-VS graded diamonds, Strong blue fluorescence should be usually be avoided.

In terms of diamond pricing, a diamond with medium fluorescence should be priced approximately 2% to 15% below that of a similar diamond without fluorescence. The amount of this reduction depends on the color grade of the diamond.  In lower colors, the price differential is insignificant.  In DE and F color diamonds and VVS clarity diamonds, the price differential should be more significant.

A diamond with Strong fluorescence should be priced at 15% to 30+% less than a similar diamond without fluorescence. This discount will be less as you drop down the color scale as the benefits of fluorescence become more desirable. Strong fluorescence in high quality diamonds (DEF/VVS-VS) can be 30% or more, especially in cases where the strong fluorescernce is noticeable and/or “milky” in appearance.

I realize that this brief discussion may run counter to other information one may find with regard to the subject of fluorescence.  One must understand that fluorescence is often a subject used by a diamond seller to dissuade one from purchasing a diamond from another seller. For instance, “That diamond has fluorescence; You shouldn’t buy that diamond!” It is BS comments like this that perpetuate the controversy of this subject.

As a professional within the diamond industry for more than 40+ years, I can honestly tell you that I purposely selected a diamond with Medium fluorescence for my wife’s engagement ring!! Yes, I purposely chose a “I” color diamond with Medium Blue fluorescence!   I honestly believe that fluorescence can be beneficial to a diamond in that it can enhance the overall beauty of a diamond and bring down the cost of a diamond by a few percentage points.

Perhaps, the GIA has said it best when it comes to fluorescence . . . “A diamond’s appearance must be taken as a whole. . . Other factors can influence appearance more strongly than fluorescence, such as how the diamond has been cut, . . .” Perhaps the most important statement on the subject is also from the GIA: “On GIA’s Diamond Reports, fluorescence is a description, not a grade”.

The bottom line is this. What makes a diamond one of the most treasured items of nature is the beauty of a diamond. There are many different things noted on a GIA grading report. We have turned the beauty of a diamond into characteristics noted on a piece of paper. A diamond is about the beauty of the diamond. – and not the piece of paper!

NOTE: This discussion of fluorescence deals with Blue fluorescence which is the type of fluorescence most commonly found. Any other fluorescence -yellow or white fluorescence which is indicated as such on a GIA grading report should ALWAYS BE AVOIDED. This type of fluorescence always has a negative impact on the beauty of a diamond.

Excellent Cut in a Fancy Shape Diamond

📅 March 13, 2015 📂 Diamond, GIA Cert ✍️ NDR

Many diamond buyers who are in the market for a Fancy Shape diamond are searching for an “Excellent Cut” diamond. “Fancy Shape” – is the generic terminology for an Oval, Cushion Cut, Emerald Cut, Pear Shape, Princess Cut , Radiant Cut and all other non-round diamonds. These buyers must be aware that there is no such thing as an Excellent Cut in regard to a Fancy Shape diamond – at least to the extent of a GIA grading report!

As a result of the lack of cut grade – for Ovals or Cushion Cuts or any other fancy shape diamond, many consumers are under the mistaken impression that the Polish and Symmetry grades for these shapes are integral to the beauty of the diamond. There is no truth to this assumption.  Polish and Symmetry have nothing to do with the overall beauty or Cut of a fancy shape diamond.

GIA: Excellent Polish. Excellent Symmetry.

I happen to think that many fancy shape diamonds are ugly. I also think that there are fancy shape diamonds that are spectacular.  In most cases, what makes one fancy shape diamond nicer than another is all about the diamonds “cut”.  However, the “cut” that makes a fancy shape diamond spectacular almost never has anything to do with Polish and/or Symmetry.

In my personal experience, I often prefer fancy shape diamonds in which the Polish and/or Symmetry is only “Good”.  Many times I find that the fancy shape diamond that has “Good” polish and/or symmetry is much more beautiful than another fancy shape diamond that is Very Good or Excellent.

This is not to say that the fancy cut diamond is more beautiful because the Polish and/or Symmetry is only “Good”.  It is because the Polish and Symmetry is usually inconsequential to the big picture – which is “How beautiful is the diamond?“.

GIA: Excellent Polish. Good Symmetry.

Unfortunately for the consumer, the Polish and Symmetry grade on a grading certificate does not give even the slightest inkling of whether or not a particular diamond is beautiful. The beauty of a fancy cut diamond is about the proportions of things such as length by width – or the depth and table. It is about the brilliance and “life” of the diamond.  It is about what the diamond looks like when you actually look at it as opposed to looking at a grading report!

Unlike Round diamonds in which “Excellent” or “Very Good” is more common, a grade of Good” in Polish and/or Symmetry is the “norm” for fancy shape diamonds.

This is one of the issues of buying a diamond online or strictly buying a diamond based on the certification paper. The simple truth that I know after spending a lifetime in the diamond trade is that the beauty of a fancy shape diamond – whether it is a Cushion Cut, an Oval, or an Emerald Cut or any other fancy shape – has nothing to do with the Polish and/or Symmetry grade (except in cases of Fair or Poor). It is all about the Cut of the diamond in terms of its ratio and outline shape and depth and table numbers.  The beauty of a fancy cut diamond is about the diamond itself. It is about its overall how that diamond disperses light and its overall appearance.  It is something that goes way beyond a piece of paper – grading report

Unlike a round diamond in which there are scientific parameters when cutting which provide for maximum brilliance, there is no scientific formula for cutting a fancy shape diamond. Most often when cutting a fancy shape diamond, the diamond cutter is working within the parameters of the rough diamond that he starts with.  The beauty of the finished diamond is the direct result of the diamond itself.

The creation of a fancy cut diamond is similar to the work of a sculptor. A diamond cutter cuts the shape and dimensions from a rough diamond that has been extracted from the earth. Trust me in that the minor detail of the facet alignment or the smoothness of the surface is inconsequential to the overall appearance of this diamond.  A sculptor may achieve a beautiful smooth finish that one could say is “Excellent” or “Very Good”.  But that may overlook the fact that the sculpture is ugly!

The bottom line is this. Stick to “Excellent” and/or “Very good” in a round diamond.  Understand that in a fancy shape you are fooling yourself if you think that the Polish and Symmetry grade gives you any inkling of the beauty of the diamond.

*   *   *   *

On the subject of EXCELLENT CUT in a Fancy Shape diamond I recently came across this comment on a diamond discussion forum that reinforces my discussion in the above blog post from someone who asked about the ‘best” specifications” of an Oval diamond.  Here is the response to that inquiry . .

A few things stand out immediately to me.

First- I would not limit polish/symmetry to EX.   The reason is that the difference between EX,VG and G are not perceptible to the eye 99% of the time. “

NDR Diamond Grading

📅 July 1, 2015 📂 Diamond ✍️ NDR

 

NDR Diamond Grading Chart

NDR DiamondGrading Chart REV2

Investment Grade

Investment Grade consists of those diamonds typically purchased for long term investment. Diamonds within this category are typically colorless (DEF color) and Flawless or near flawless (IF to VVS).  As with most things in life, the “BEST” and “RAREST” of anything is thought to be of “investment grade” because of their future potential for appreciation.  Diamonds that fall within the DEF/IF-VVS parameters are very rare are are sought after for this reason.  And, yes, a diamond that falls with these parameters will usually be exceptionally beautiful –  (assuming it has a good cut! – See Blog posts dealing with Cut)

Fine Grade

Fine Grade consists of diamonds that are exceptionally beautiful. Typically diamonds that are within the color range of DEFGH and clarity range of VS2 and better are considered fine.   I often use Tiffany & Company as a standard when speaking of Fine Grade diamonds as Tiffany adheres to a quality level that deserves respect throughout the diamond industry.   Tiffany & Co.  sells engagement diamonds that are of color grades ranging from “D” to “I” and clarity grades ranging from “VVS” to “SI1” clarity.  A “top” SI1 clarity will often be a “Fine” grade diamond.  There are also some SI2 clarity diamonds that may be considered fine, depending on the size, type and location of the inclusion.

Nice Grade

Nice Grade is characterized as a diamond that will appear to be white and brilliant and lively when used in a diamond engagement ring. Though considerably less expensive than diamonds in either the “Investment” or “Fine” grades, to the normal human observer in “real life” conditions (as opposed to laboratory environments) there is often very little difference in the overall appearance of a “Nice” diamond when compared to one of the top categories. 

Unlike the top two grade levels, this grade level may be a sliding scale within itself. For instance, an “I/SI1” diamond is still in many cases an exceptionally beautiful diamond.  On the other hand, a “K/SI2”, which is positioned near the end on the linear chart within this grade, is going to be somewhat less beautiful – but, in many cases, may still be a “Nice” diamond.

Furthermore, with respect to all categories, it should be noted that any combination of a “higher” color grade or clarity grade is more desirable and more valuable – (Read: Nicer and More Expensive!).  For instance, an “E” color and “SI1” clarity is often exceptionally beautiful and is considered a “Fine” diamond!

Commercial Grade

Commercial Grade diamonds are primarily sold in chain stores and Mall jewelry stores.  These are usually diamonds that are sold to “unknowing” mass-market consumers who know or care little about the beauty of the diamond they are buying.  Often times it is the “store credit” or other financing terms that motivates this buyer instead of the diamond.

It should be noted that a lower color/high clarity diamond such as a M/VS2 or a high color/lower clarity such as a F/I1 may be nice and pretty diamonds.  However, for the most part, diamonds within the color and clarity ranges noted within the Commercial grade section of the chart above will, in most cases, be significantly less beautiful than those in the top three categories.

Ironically, these diamonds are often not “cheap” with regard to pricing and represent “bad value” to the consumer.  Although sold at an “attractive retail price point” by mall retailers and chain jewelry stores, these diamonds are usually not cheap for what  they are.  More importantly, regardless of price, diamonds within the Commercial grade are usually not beautiful diamonds!

Garbage Grade

Garbage Grade  – The name says it all! There is no reason to purchase on of these diamonds except a “Price Point”.   And even then, the price may be low but you are getting nothing in return for the price.  A diamond is supposed to be something that is beautiful and something that will be worn and enjoyed. This is not that!

Best Proportions in a Fancy Shape Diamond – Oval, Cushion Cut, Emerald Cut, Pear Shape, Radiant Cut, Princess Cut

📅 March 25, 2015 📂 Diamond, GIA Cert ✍️ NDR

Best Proportions in a Fancy Shape Diamond – Oval, Cushion Cut, Emerald Cut, Pear Shape, Radiant Cut, Princess Cut

 

The best answer to the question of “What are the best proportions of a fancy shape diamond (the generic term for an Oval, Cushion Cut, Emerald Cut, Pear Shape, Radiant Cut, Princess Cut, among others) is that there is not any best proportion.  No laboratory assigns a grade for the proportion of a fancy shape diamond.  Moreover, there are no scientific parameters for determining what is or is not the “proper” dimension or ratio of any particular fancy shape diamond

The idea of what is “best” in regard to proportion is somewhat like asking “What should a beautiful woman look like?”.  Everyone has their own idea of beauty.  It is something that cannot be put on paper with any degree of authority.  At best, we can perhaps come up with a “range”.  Even then, we must assume that there will always be a multitude of exceptions – whether it be a beautiful woman or a diamond.  Some are truly beautiful despite being different from our preconceived notions or parameters.

My 40+ years of working within the diamond trade has given me a thorough understanding of what dimensions are most desirable and advisable.  Even with such an understanding, one must understand that often the proper dimensions or ratio will change depending on the type of mounting that will be utilized in setting the diamond.  For instance, it is my experience that a three-stone ring may often look better with a longer Emerald Cut that that which might be in a plain “solitaire” mounting or in a classic “Tapered Baguette” mounting. Furthermore, a “Halo” style  may require something different from either of the above mounting styles.

Before continuing, I have one very important bit of advice.  It is not advisable to purchase a fancy shape diamond simply based upon dimensions or ratios or any other descriptive element contained on a GIA grading report!  I see hundreds of diamonds every week.  The information that is contained within the grading report has almost nothing to do with the overall beauty of the diamond!  This is something that must be observed with you eyes -preferably live and in person – or at least in a photograph. To make you purchase decision based solely on a paper report is setting yourself up for disappointment.

AND now for my suggested parameters: .  .  .

OVAL Diamond Proportions:  Oval  shaped diamonds come in a wide range of length width ratios ranging fron very short to extremely long. The standard acceptable range is a ratio between 1.20:1 and 1.55:1.  In my own experience I would not suggest going much below 1.32:1.  This is a somewhat shorter and wider dimension.  Some people may prefer a somewhat longer length : width ratio.  I would  consider going up to a ratio of 1.50 : 1.  This, however, is considered long and must be taken into consideration with many other factors of the diamond. Ideally, a ratio of between 1.33:1 and 1.45:1 is almost always a beautifully shaped oval

The 2.02 carat Oval pictured here measures 9.15 x 6.82mm. The ratio is 1.34 :1.

It is important to keep in mind that an Oval diamond – as well as many other fancy shape diamonds – is about the length to width ratio as well as the depth and table specifications.

EMERALD CUT Diamond Proportions: The correct ratio for Emerald Cut diamonds is basically the same as that for Ovals.  The ratio is approximately 1.25:1 to 1.50:1.  Again, this ratio may be somewhat less (like 1.20 : 1), however a longer Emerald Cut may be preferred.

A ratio of 1.55 : 1 is close to the maximum range that I would recommend  for anyone who is seeking a “long” Emerald Cut shape. One must be aware, however, that it is somewhat difficult to find a “long” emerald cut that is lively and bright and “well-cut’.

The 2.04 carat Emerald Cut picture here measures 8.26 x 6.05 mm. The ratio is 1.37 : 1.

A ratio of 1.40:1 is often referred to as a “credit card” shape as these dimensions are represented by any standard credit card. This is a desirable ratio  u

ASSCHER CUT Diamond Proportions:  An Asscher Cut diamond is basically a square Emerald Cut.  A ratio of 1.05 :1 or less is most preferred. It is important top note that GIA will designate Square Emerald Cut within this ratio.  A  ratio of up to 1.10 : 1 will still appear square when set into a mounting, although this ratio mayAsscher Cut Proportion be discounted more than the 1.05 : 1 ratio as the GIA designation will not designate “Square”.  The ratios between 1.10 and 1.20 : 1 is the “lost” area between Emerald Cut and Asscher Cut and are usually less desirable and less expensive..

This 3.00 carat Asscher Cut diamond measures 7.83 x 7.62mm. The ratio is 1.03 :1.

CUSHION CUT Diamond Proportions: The Cushion Cut has become the “IT” diamond shape over the past several years – replacing the Princess Cut as the “hot” non-round brilliant shape. I personally think that this is for good reason as a Cushion Cut combines the brilliance of a round diamond with a somewhat square shape.  For this reason GIA refers to this shape as a “Cushion Modified Brilliant” or “Cushion Brilliant”.

There is no preferred length by width ratio for a Cushion Cut diamond.  Most Cushions are Cushion Cut Proportionsomewhat square in dimensions.  Others may be somewhat rectangular, although it is extremely difficult to find a Cushion Cut that is of the rectangular dimensions of an Emerald Cut or Oval.

The 5.00 carat Cushion Cut diamond pictured here measures 10.5 x 9.29mm.  The ratio is 1.11 : 1.

Cushion Cut diamonds, more so than any other shape, can be exceptionally beautiful or not pretty at all.  It is not a question of dimensions that make a Cushion Cut beautiful; it is a question of the overall shape and faceting – none of which is characterized by any information on a GIA grading report, including the Polish and Symmetry grades.  Cushion Cut diamonds must be purchased based on their actual appearance.  To purchase a Cushion Cut in any other way will lead to serious disappointment.  (For more insight, please see my post  Buying a Fancy Shape Diamond – BUYER BEWARE!

PEAR SHAPE Diamond Proportions: Like many fancy shape diamonds, many pear shape diamonds are ugly.  A well made and well proportioned Pear Shape can can be spectacular.

My recommended L:W ratio for a Pear Shape diamond is 1.50 :1 to 1.65 : 1.  Pear Shape diamonds below 1.45 :1 tend to look squatty.

Pear Shapes, like Ovals, must be looked in terms of the overall shape of the diamond – and not just the ratio. There should be some degree of roundness to the faceting on the sides. For instance, a poorly cut pear shape can look like a shied or an arrow -despite it being with my recommended ratio parameters.

RADIANT CUT Diamond Proportions:  A Radiant Cut diamond is, in many ways, similar to a Cushion Cut when it comes to dimensions.  There is no clear cut or “proper” length by width ratio.  Radiant Cuts can be squarish or they can be somewhat rectangular.  Some may be as rectangular as a long Emerald Cut.  Most Radiants tend to be squarish; rectangular Radiant Cuts are much more difficult to locate.

The 2.51 Carat Radiant Cut pictured here measures 8.48 x 6.83 mm. The ratio is 1.24 :1.  This is a beautiful “rectangular” Radiant Cut.

Like most fancy shape diamonds, the beauty of this pictured Radiant Cut diamond is not the result of any characteristics noted on the grading report.  It is simply a matter of beautiful faceting which has nothing to do with the Polish or Symmetry grades as noted on the certificate.  For more information on this subject, please see  my post  Excellent Cut in a Fancy Shape Diamond – Oval, Cushion Cut, Emerald Cut, Pear Shape, Radiant Cut, Princess Cut 

MOST IMPORTANTLY, though the focus of this post is about ratios and proportions of fancy shape diamonds, I urge the reader and consumer to shop with your eyes and look at each diamond.  The GIA report contains a lot of information about a diamond.  It in no way describes what the diamond really looks like. Every diamond is a unique combination of a natural gem as well as the work of a diamond cutter/polisher that must be seen with your eyes to be appreciated.

All about diamond grading certificates.

📅 March 13, 2015 📂 Diamond, GIA Cert ✍️ NDR

All about diamond grading certificates..

When buying a diamond I urge you to buy a diamond with a diamond grading report or diamond grading certificate. These mean the same thing – and are used interchangeably.

In a different post I have discussed the differences between a diamond grading report issued by the GIA – and those issued by other diamond labs. This can be found at http://www.ndrdiamond.com/blog/2015/03/13/gia-vs-egl-what-is-the-difference-between-grading-labs/

The subject of this post is not the issue of different grading labs. It is the issue of diamond grading itself.

As a diamond merchant for 40+ years, and with two generations of Diamantaires before me, I urge you to understand that just because two different diamonds have the same diamond grade does not make their value equal!

One must understand that there is a range of values within each quality grade. Though this fact may mean very little with regard to diamond color it may be significant with regard to clarity grades. This is somewhat true with regard to “VS” grade diamonds and is particularly significant with regard to the “SI1” and “SI2” and “Imp” clarity grades.

With regard to stye “SI” clarity grade, there are many “SI2” diamonds that are beautiful. This is true whether viewed with our without magnification. On the other hand there are many “SI” graded diamonds that have significant black carbon imperfections that can be seen to the naked (non-magnified) eye.

Because of these differences, diamonds within these grades may trade on the wholesale diamond market for 5%-20% differences between other diamonds of the same grade.

In the retail diamond market there are retailers that prefer these “weak’ “SI” grade diamonds (meaning at the lower end of that particular clarity classification) because these are cheaper. A cheaper wholesale price can translate into a cheaper retail price and also allow the retailer to make a bigger profit margin.

These differences in the wholesale price are also evident on internet diamond sites. It is the reason why one H/SI2 diamond may be $15,000.00 and the same size diamond of the same grade may be $18,000.00.

There are diamond sellers who understand that it is not just about low price but about a beautiful diamond. One might think that these people are the “expensive” sellers. In fact these sellers may be the ones offering the real value in that they are working within their profession or trade to better serve you with a better diamond!

Take a look at the diamond. Use your eyes. Use a magnifying “loupe” or microscope. Take a good look at the diamond grading certificate. Look at the “plot” that is on the grading report. You can see these differences quite easily.

In some cases, even though you may know very little about diamond grading, you will see that one diamond may have only a slight white inclusion (Yes, it is my opinion that this is the one you should want!) – and another diamond may contain many black imperfections. Most people do not want black carbon inclusions or black carbon imperfections in their diamond. This is usually the reason why one diamond is more expensive than another – even if the grading is the same!

As a potential retail or internet diamond buyer, one must understand that it is difficult to put on paper what the eye sees or to otherwise describe the beauty of a diamond in a diamond grading report. We are not talking about automobiles that are assembled in a factory. We are talking about diamonds. Every diamond is unique. Every diamond has it’s unique inclusions.

Trying to categorize diamonds by diamond grading is like trying to categorize a beautiful woman. Diamonds are creations of nature. Like beautiful flowers or sunsets or a beautiful woman, beauty and the elements that make up beauty cannot simply be classified by categories or be understood by a diamond grading report.

Pay attention to the diamond that you are buying. Do not simply rely on the diamond grading report to ascertain value. The real value of a diamond is based on it’s beauty and it’s own unique characteristics – and not simply in a piece of paper that attempts to describe it!