![\"\"](\"https:\/\/i1.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2018\/04\/NassauCushionCut-2-300x281.jpg?resize=225%2C211\")
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The photo on the right is a different diamond that I photographed under the exact same lighting conditions.<\/p>\n
This diamond jumps out at you. It draws you in as you look at the faceting and it’s scintillation and brilliance.\u00a0 \u00a0This is what a beautiful Cushion Cut diamond is supposed to look like.<\/p>\n
To be honest with the reader it is the rare Cushion Cut diamond that looks like the diamond on the right.\u00a0 It is also true that the cut on this diamond commands a premium price in the wholesale market when compared to the majority of Cushion Cut diamonds.<\/p>\n
The Millennial who purchased the above diamond (in the ring) could have purchased the more beautiful diamond for a similar price to the diamond he purchased.\u00a0 The reason he did not purchase the nicer diamond is twofold:\u00a0 Firstly, he was only shopping for the best “deal” in terms of low price.\u00a0 Secondly, he never had the opportunity to see the diamonds with his eyes as he was simply comparing the paper specifications of diamonds on the internet as opposed to actually having the opportunity to evaluate the underlying beauty of a diamond.<\/p>\n
Most importantly, what is important for the reader to understand is that both of these two diamonds will someday be an engagement ring that someone will wear for many years.\u00a0 The differences in the two diamonds, though seen somewhat significantly in these photos, will be much more apparent when the ring is worn.<\/p>\n
One of these diamonds will be dull and somewhat lifeless, despite the fact that the buyer has a beautiful GIA grading report.\u00a0 The other diamond (which also has a nice GIA grading report) will be appreciated by the owner\/wearer and many others for a lifetime!<\/p>\n
With regard to this author, I have once again temporarily relieved my frustrations that are inherent with the new age diamond buying process. More importantly, perhaps I have given a potential diamond buyer some food for thought as he contemplates making the right choices in the diamond buying process.<\/p>\n
<\/p>\n
Neil Reiff<\/p>\n
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I have written several posts over time regarding the diamond purchase process and the Internet. Those who do not know me may think my repeated postings on the subject are a case of sour grapes in that the internet has changed the diamond business.\u00a0 Though the internet has changed the diamond business in a few […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[30,24,22,31,20,18,28],"yoast_head":"\n
A Good Deal on a Ugly Diamond is not a Good Deal. – N D Reiff Company - Blog<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.ndrdiamond.com\/blog\/good-deal-ugly-diamond-is-not-good-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Good Deal on a Ugly Diamond is not a Good Deal. – N D Reiff Company - Blog\" \/>\n<meta property=\"og:description\" content=\"I have written several posts over time regarding the diamond purchase process and the Internet. Those who do not know me may think my repeated postings on the subject are a case of sour grapes in that the internet has changed the diamond business.\u00a0 Though the internet has changed the diamond business in a few […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ndrdiamond.com\/blog\/good-deal-ugly-diamond-is-not-good-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"N D Reiff Company - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NDReiffCompany\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-19T20:46:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-04T15:03:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2018\/04\/NassauCushionCut-1-300x199.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ndrdiamond.com\/blog\/#website\",\"url\":\"https:\/\/www.ndrdiamond.com\/blog\/\",\"name\":\"N D Reiff Company - 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Diamond Customers are Cheating Themselves.","date":"February 7, 2017","format":false,"excerpt":"Low Price Diamonds. \u00a0Diamond Customers are Cheating Themselves. As a diamond wholesaler with 40+ years of experience in addition to two generations who preceded myself, there is nothing that upsets me more than seeing the ruination of the engagement ring buying process as a result of the Internet. No, I\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2017\/02\/Bitterness-quote.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":83,"url":"https:\/\/www.ndrdiamond.com\/blog\/lowest-price-gia-diamonds\/","url_meta":{"origin":470,"position":2},"title":"Lowest price - GIA certified diamonds.","date":"June 8, 2015","format":false,"excerpt":"Lowest Price - GIA Diamonds. Many internet shoppers are under the mistaken belief that buying a GIA certified diamond on the internet is similar to purchasing a flat screen TV. Simple, \u00a0You just find the model number that you want. Then you go to the internet and you buy it\u2026","rel":"","context":"In "GIA Cert"","img":{"alt_text":"Document (1)","src":"https:\/\/i0.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/06\/Document-1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":201,"url":"https:\/\/www.ndrdiamond.com\/blog\/fraud-and-deception-in-internet-jewelry-stores\/","url_meta":{"origin":470,"position":3},"title":"Fraud and Deception in Internet Jewelry Stores","date":"October 30, 2015","format":false,"excerpt":"The idea of fraud and deception within the retail jewelry business is not a topic that I am comfortable discussing. \u00a0After all, I have spent a lifetime within the wholesale diamond trade. There comes a time, however, when at the potential expense of harming the industry as a whole, it\u2026","rel":"","context":"Similar post","img":{"alt_text":"Pompei Eng Ring","src":"https:\/\/i0.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/10\/Pompei-Eng-Ring.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":172,"url":"https:\/\/www.ndrdiamond.com\/blog\/sea-shells-and-diamonds\/","url_meta":{"origin":470,"position":4},"title":"Sea Shells and Diamonds","date":"September 11, 2015","format":false,"excerpt":"A WOW diamond is something that is truly amazing!","rel":"","context":"In "Diamond"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/ConchShell.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":251,"url":"https:\/\/www.ndrdiamond.com\/blog\/how-to-buy-a-engagement-diamond-in-10-steps\/","url_meta":{"origin":470,"position":5},"title":"How to Buy an Engagement Diamond In 10 Steps","date":"April 19, 2016","format":false,"excerpt":"How to Buy An Engagement Diamond in 10 Steps Do I have to\/want to\/need to get engaged\/married? Do I have to\/want to\/need too get an engagement ring? Do I have to\/want to\/need to purchase a diamond engagement ring? Or perhaps a different precious stone (Ruby, Sapphire, Emerald)? 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<\/a><\/p>\n