{"id":187,"date":"2015-09-10T18:02:11","date_gmt":"2015-09-10T22:02:11","guid":{"rendered":"http:\/\/www.ndrdiamond.com\/blog\/?p=187"},"modified":"2015-11-16T10:40:27","modified_gmt":"2015-11-16T15:40:27","slug":"diamonds-quality-vs-price-the-50-question","status":"publish","type":"post","link":"https:\/\/www.ndrdiamond.com\/blog\/diamonds-quality-vs-price-the-50-question\/","title":{"rendered":"Diamonds: Quality vs. Price – The 50% question??"},"content":{"rendered":"

Today, more than ever before, there is a significant difference in diamond pricing between GIA graded diamonds of similar GIA grades. Within the diamond trade, this is often referred to as the difference between a “good” GIA report and a “bad” GIA report. Though two diamonds may be graded as “H\/SI1”, one may be an exceptionally beautiful diamond and the other may contain a big black carbon inclusion located in the center of the table.<\/p>\n

I evaluate several hundred\u00a0diamonds with GIA grading reports every week. Some are priced at 45%, and 50% discounts. \u00a0On the other hand, the “nicer” diamonds are priced at 20% – 30% discounts. On a 1.00 carat Round diamond, GIA H\/SI1, the difference in actual dollars is $4875.00 (wholesale) for the nice diamond as opposed to $3250.00 (wholesale) for the “cheaper” diamond. Quite simply, the nicer diamond is 50% more expensive than the other.<\/p>\n

These are diamonds with the same GIA grade with a 50% pricing differential!!<\/p>\n

This pricing differential among diamonds of the same GIA grade is even more extreme when dealing with fancy shape diamonds – Emerald Cut, Cushion Cut, Ovals, Radiant Cut and others. Some fancy shapes may trade at discounts of 50% to 60% or more. Other well-made fancy shapes may trade at a discount of 20% or less. In the case of a beautiful Oval or an ugly Oval of the same GIA grade, the difference in actual dollars can be significantly more than 50%!<\/p>\n

I recently \u00a0viewed a parcel of 1.00 carat round diamonds costing $600.00 (wholesale) per carat. On the other hand, a 1.00 carat Round D\/Flawless diamond trades for $17,000.00 (wholesale). In this instance, one 1.00 carat Round diamond is 2800% more expensive than another!! Obviously, the $600.00 1.00 carat diamond is 1000% ugly junk. It has no beauty other than a “cheap” price which may be beautiful to someone. The 1.00 carat D \/ Flawless diamond is something that is spectacular – a magnificent work of nature!<\/p>\n

As a wholesale diamond dealer, I, as well as the diamond industry as a whole, am faced with a dilemma. We are living in an internet world where everything is being reduced to the lowest common denominator – that of price. There are many who only understand “price” and do not understand “value”. The Internet is wonderful for these buyers who care nothing about the beauty of a diamond..<\/p>\n

On the other hand, as a professional within our industry, it is my belief that it should be our mission to provide expertise and knowledge – and, most importantly, to assist a fine jewelry buyer in purchasing a beautiful diamond.<\/p>\n

I understand that a D \/ Flawless diamond is extraordinarily \u00a0expensive – and much finer than what a typical consumer should purchase. I also know that price point diamonds are nothing more than price-point garbage that have no real beauty or value.<\/p>\n

There are many beautiful diamonds that fall within the spectrum in between low price garbage and exceptionally fine.<\/p>\n

A reputable diamond merchant and\/or a fine jeweler understands this. His mission should be to guide a prospective buyer to understanding and appreciateing the value of a beautiful diamond or fine diamond jewelry. It should also be his purpose to assist a prospective buyer in acquiring something that will always be valued and appreciated for its beauty and magnificence.<\/p>\n

I have a quotation on my wall above my desk in my office that says it all:<\/p>\n

\"LettingYourCustomersQuote\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Today, more than ever before, there is a significant difference in diamond pricing between GIA graded diamonds of similar GIA grades. Within the diamond trade, this is often referred to as the difference between a “good” GIA report and a “bad” GIA report. Though two diamonds may be graded as “H\/SI1”, one may be an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"yoast_head":"\nDiamonds: Quality vs. Price - The 50% question?? – N D Reiff Company - Blog<\/title>\n<meta name=\"description\" content=\"Low priced diamonds are always inferior to more expensive diamonds - even with similar GIA certificate reports. 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Many internet shoppers are under the mistaken belief that buying a GIA certified diamond on the internet is similar to purchasing a flat screen TV. Simple, \u00a0You just find the model number that you want. Then you go to the internet and you buy it\u2026","rel":"","context":"In "GIA Cert"","img":{"alt_text":"Document (1)","src":"https:\/\/i0.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/06\/Document-1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":405,"url":"https:\/\/www.ndrdiamond.com\/blog\/recommended-gia-diamond-quality-grade\/","url_meta":{"origin":187,"position":1},"title":"My Recommended GIA Diamond Quality Grade Has Changed.","date":"February 25, 2018","format":false,"excerpt":"For as long as I can remember, my \u201cgo to diamond\u201c\u00a0has always been a GIA graded \u201cHI\/SI\u201d diamond. For those not overly familiar with the terminology of diamond grading, this refers to a GIA color grade of \u201cH\u201d to \u201cI\u201d color and a GIA clarity grade range of \u201cSI1\u201d to\u2026","rel":"","context":"In \"4Cs\"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":752,"url":"https:\/\/www.ndrdiamond.com\/blog\/si1-or-si2-graded-diamonds-the-right-choice-or-a-bad-choice-when-buying-a-diamond\/","url_meta":{"origin":187,"position":2},"title":"SI1 or SI2 Graded Diamonds - The RIGHT choice or a BAD choice when buying a Diamond?","date":"February 14, 2025","format":false,"excerpt":"For as long as I can remember in my 45+ years in the diamond and jewelry business, the most sought after diamonds in terms of GIA color and clarity grading has been \"SI\" (Slightly Included) quality diamonds. The reason for this is simply that a \"nice\" \u201cSI1\u201d or \u201cSI2\u201d clarity\u2026","rel":"","context":"In "Diamond"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2025\/02\/2.00-ISI2-16014.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":635,"url":"https:\/\/www.ndrdiamond.com\/blog\/why-buy-a-gia-certified-diamond\/","url_meta":{"origin":187,"position":3},"title":"Why Buy a GIA Certified Diamond?","date":"March 29, 2021","format":false,"excerpt":"My advice is that you should never buy any diamond without GIA certification.","rel":"","context":"In "Diamond"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2018\/10\/GIA-CERT-IMAGE.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":28,"url":"https:\/\/www.ndrdiamond.com\/blog\/what-diamond-quality-do-i-really-need-to-buy\/","url_meta":{"origin":187,"position":4},"title":"What diamond quality do I really need to buy?","date":"September 13, 2015","format":false,"excerpt":"What quality of diamond do I really need to buy? If you expected an easy answer to this question I am sorry to have to disappoint you. In everything in life, whether it is the purchase of an automobile or a house, we all start out with wanting our \u201cdream\u201d\u2026","rel":"","context":"In "Diamond"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":34,"url":"https:\/\/www.ndrdiamond.com\/blog\/all-about-diamond-grading-certificates\/","url_meta":{"origin":187,"position":5},"title":"All about diamond grading certificates.","date":"March 13, 2015","format":false,"excerpt":"All about diamond grading certificates.. When buying a diamond I urge you to buy a diamond with a diamond grading report or diamond grading certificate. These mean the same thing - and are used interchangeably. 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