{"id":172,"date":"2015-09-11T11:04:05","date_gmt":"2015-09-11T15:04:05","guid":{"rendered":"http:\/\/www.ndrdiamond.com\/blog\/?p=172"},"modified":"2022-09-13T11:03:59","modified_gmt":"2022-09-13T15:03:59","slug":"sea-shells-and-diamonds","status":"publish","type":"post","link":"https:\/\/www.ndrdiamond.com\/blog\/sea-shells-and-diamonds\/","title":{"rendered":"Sea Shells and Diamonds"},"content":{"rendered":"<p><a href=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/ConchShell.jpg\"><img data-attachment-id=\"173\" data-permalink=\"https:\/\/www.ndrdiamond.com\/blog\/sea-shells-and-diamonds\/conchshell\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/ConchShell.jpg?fit=264%2C191&amp;ssl=1\" data-orig-size=\"264,191\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ConchShell\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/ConchShell.jpg?fit=264%2C191&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/ConchShell.jpg?fit=264%2C191&amp;ssl=1\" loading=\"lazy\" class=\"alignleft wp-image-173\" title=\"&quot;Conch Shell on the Beach&quot;  Artist: Ria Hills\" src=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/ConchShell.jpg?resize=301%2C218\" alt=\"Conch Shell\" width=\"301\" height=\"218\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>As I was packing up my house recently, preparing to move, my daughter came across a beautiful Conch shell that she found on the beach in Captiva, Florida when she was young. Captiva is known for its beautiful shells.<\/p>\n<p>She was admiring her beautiful shell when it\u00a0occurred to me that finding a beautiful sea shell in a place that is known for its shells is much like finding a beautiful diamond.<\/p>\n<p>In the world of diamonds, there are thousands of diamonds available on the Internet. \u00a0If there is one thing that I know after a lifetime of 40+ years in the wholesale diamond business, it is this:\u00a0Finding a beautiful diamond is much harder than finding a beautiful Conch shell!<\/p>\n<p><a href=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/5.00CusionHVS2small.jpg\"><img data-attachment-id=\"179\" data-permalink=\"https:\/\/www.ndrdiamond.com\/blog\/sea-shells-and-diamonds\/5-00cusionhvs2small\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/5.00CusionHVS2small.jpg?fit=550%2C473&amp;ssl=1\" data-orig-size=\"550,473\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;20&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D70&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1367252811&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;60&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"5.00CusionHVS2small\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/5.00CusionHVS2small.jpg?fit=300%2C258&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/5.00CusionHVS2small.jpg?fit=550%2C473&amp;ssl=1\" loading=\"lazy\" class=\"alignright wp-image-179 size-medium\" src=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/5.00CusionHVS2small-300x258.jpg?resize=300%2C258\" alt=\"5.00CusionHVS2small\" width=\"300\" height=\"258\" srcset=\"https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/5.00CusionHVS2small.jpg?resize=300%2C258&amp;ssl=1 300w, https:\/\/i2.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/5.00CusionHVS2small.jpg?w=550&amp;ssl=1 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Recently I was evaluating the diamonds that I purchase for my &#8220;wholesale diamond stock&#8221;. I realized that for every thousand diamonds that I look at &#8211; \u00a099% of which are certified by the GIA (Gemological Institute of America), \u00a0&#8211; \u00a0there are perhaps 20 that I purchase.<\/p>\n<p style=\"text-align: left;\">It is not a question of what the GIA report might say in terms f the diamond quality. It is a question of\u00a0finding that rare diamond that you just look at and say, &#8220;WOW!&#8217;<\/p>\n<p>A &#8220;WOW!&#8221; diamond is something that is truly amazing. You just want to look at it because its facets and its scintillation draw you in. \u00a0It is a work of nature and a very talented diamond cutter. It is one of the most spectacular things in the world. It is something incredibly beautiful.<\/p>\n<p>It is very rare &#8211; even in a world filled with databases of many thousands of diamonds.<\/p>\n<p>So, you might ask, &#8220;What is my point?&#8221; \u00a0In the sea of many thousands of diamonds (Internet diamond databases), one must understand that there are diamonds that are truly exceptional and the other 99%. Buying a diamond from an internet database &#8211; particularly the lowest priced diamond &#8211; is cheating yourself of the beauty of what an engagement diamonds supposed to be.<\/p>\n<p>Maybe you think that an engagement diamond is just something that you &#8220;have to do&#8221; because it is an &#8220;expected&#8221; part of the engagement process. \u00a0This may be true to some extent. But it\u00a0is\u00a0something that will look at every day for many years. It should also be an investment in something that is truly spectacular.<\/p>\n<p>NEIL REIFF<\/p>\n<h6><span style=\"color: #999999;\">ARTIST CREDIT: \u00a0&#8220;Conch Shell on the Beach&#8221;. \u00a0 Soft Pastel by Ria Hills (www.riahills.com)<\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>A WOW diamond is something that is truly amazing!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[7],"tags":[26,41,28,40,42],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sea Shells and Diamonds &ndash; N D Reiff Company - Blog<\/title>\n<meta name=\"description\" content=\"In the world of diamonds, there are thousands of diamonds available on the Internet but very few that are exceptional.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ndrdiamond.com\/blog\/sea-shells-and-diamonds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sea Shells and Diamonds &ndash; 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Diamond Customers are Cheating Themselves.","date":"February 7, 2017","format":false,"excerpt":"Low Price Diamonds. \u00a0Diamond Customers are Cheating Themselves. As a diamond wholesaler with 40+ years of experience in addition to two generations who preceded myself, there is nothing that upsets me more than seeing the ruination of the engagement ring buying process as a result of the Internet. No, I\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2017\/02\/Bitterness-quote.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":752,"url":"https:\/\/www.ndrdiamond.com\/blog\/si1-or-si2-graded-diamonds-the-right-choice-or-a-bad-choice-when-buying-a-diamond\/","url_meta":{"origin":172,"position":1},"title":"SI1 or SI2 Graded Diamonds - The RIGHT choice or a BAD choice when buying a Diamond?","date":"February 14, 2025","format":false,"excerpt":"For as long as I can remember in my 45+ years in the diamond and jewelry business, the most sought after diamonds in terms of GIA color and clarity grading has been \"SI\" (Slightly Included) quality diamonds. The reason for this is simply that a \"nice\" \u201cSI1\u201d or \u201cSI2\u201d clarity\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2025\/02\/2.00-ISI2-16014.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":685,"url":"https:\/\/www.ndrdiamond.com\/blog\/lab-grown-vs-natural-diamonds-which-to-buy\/","url_meta":{"origin":172,"position":2},"title":"Lab Grown vs Natural Diamonds - Which to Buy?","date":"January 19, 2023","format":false,"excerpt":"It has taken me a few years to write this post. As a wholesale diamond dealer with 45+ years of experience in the diamond and fine jewelry trade, I was not sure how to best answer this question when lab grown diamonds first started to appear on the world market.\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":313,"url":"https:\/\/www.ndrdiamond.com\/blog\/channel-6-abc-in-philadelphia-discusses-diamond-prices\/","url_meta":{"origin":172,"position":3},"title":"Channel 6 ABC in Philadelphia discusses Diamond Prices.","date":"February 8, 2017","format":false,"excerpt":"Channel 6 ABC in Philadelphia discusses Diamond Prices. It seems to be a time honored tradition that TV news does a story about diamonds every year or two before Valentine\u2019s Day. Nydia Han, the Consumer Reporter for 6ABC, did such a segment yesterday. In this story, she discussed diamond pricing\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":140,"url":"https:\/\/www.ndrdiamond.com\/blog\/ndr-diamond-grading\/","url_meta":{"origin":172,"position":4},"title":"NDR Diamond Grading","date":"July 1, 2015","format":false,"excerpt":"\u00a0 NDR Diamond Grading Chart Investment Grade Investment Grade\u00a0consists of those diamonds typically purchased for long term investment. Diamonds within this category are typically colorless (DEF color) and Flawless or near flawless (IF to VVS). \u00a0As with most things in life, the \"BEST\" and \"RAREST\" of anything is thought to\u2026","rel":"","context":"In &quot;Diamond&quot;","img":{"alt_text":"NDR DiamondGrading Chart REV2","src":"https:\/\/i1.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/06\/NDR-DiamondGrading-Chart-REV2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":621,"url":"https:\/\/www.ndrdiamond.com\/blog\/my-recommended-gia-diamond-quality-grade-has-changed-part-ii-fancy-shape-diamonds\/","url_meta":{"origin":172,"position":5},"title":"My Recommended GIA Diamond Quality Grade Has Changed - Part II: Fancy Shape Diamonds","date":"December 31, 2020","format":false,"excerpt":"In a previous post I offered my recommendations that I believe offer the consumer\/diamond purchaser the best balance of quality and price with regard to acquiring a beautiful diamond at a fair and reasonable price. 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