{"id":117,"date":"2015-06-07T16:48:22","date_gmt":"2015-06-07T20:48:22","guid":{"rendered":"http:\/\/www.ndrdiamond.com\/blog\/?p=117"},"modified":"2015-11-13T10:24:34","modified_gmt":"2015-11-13T15:24:34","slug":"why-pay-more-for-the-same-diamond","status":"publish","type":"post","link":"https:\/\/www.ndrdiamond.com\/blog\/why-pay-more-for-the-same-diamond\/","title":{"rendered":"Why pay more for the same diamond?"},"content":{"rendered":"<p>Why pay more for the same diamond?<\/p>\n<p>If you have read any of my previous posts you will note a theme that runs through many of my blog posts. This recurring theme is that you should avoid the lowest price diamonds. \u00a0These diamonds are cheaper in price because they are usually worth less than the more expensive diamond. This is true despite the fact that &#8211; ON PAPER &#8211; they may seem to be the same GIA grade!<\/p>\n<p>My wife and I recently purchased a new home. In the development in which the home is located there were six homes that we looked at. Each of the homes was built by the same builder at the same time. Each were similar in terms of their square footage. \u00a0Some had better lot locations than others.<\/p>\n<p>The homes varied in the &#8216;sales price per square foot&#8221;. \u00a0The prices ranged from a bit less than $140.00 per square foot to a bit more than $180.00 per square foot.<\/p>\n<p>Which home did we purchase? \u00a0The one for more than $180.00!! \u00a0And it was on one of the least valuable lots!<\/p>\n<p>No. I am not wealthy enough that I do not care about the price. \u00a0I certainly do care.<\/p>\n<p>Quite simply, despite the fact that each of the houses can be measured in &#8220;square footage&#8221;, the house we purchased was nicer. \u00a0It had a better feel. It had better finishes. It had a &#8220;special&#8221; character that the others did not have &#8211; for US!<\/p>\n<p>So you ask &#8211; What is the point of this particular blog post?<\/p>\n<p>As I have said repeatedly throughout my years in the diamond business, the specifications that are on paper tell only a part of the overall picture. The sure footage of a house \u00a0&#8211; on paper &#8211; is similar to the GIA designation of a color and a clarity. To some, it tells everything they think they need to know. \u00a0To others, they understand that things cannot be simplified down to numbers or letters &#8211; and the object, whether it be a house or a diamond or a beautiful woman or almost anything in life, must be seen with one&#8217;s eyes in order to determine what it truly looks like.<\/p>\n<p>I could have bought the bargain house for 30% less money for the same square footage. \u00a0And, believe me, the difference in the overall amount of money is substantial.<\/p>\n<p>But each time that I drive up to my house and each time that I walk into it &#8211; I will be home in the house that I truly will love and enjoy.<\/p>\n<p>The bottom line is this. \u00a0If you go through life only concerning yourself with &#8220;lowest&#8221; price, you may be cheating yourself out of pleasure and enjoyment!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why pay more for the same diamond? If you have read any of my previous posts you will note a theme that runs through many of my blog posts. This recurring theme is that you should avoid the lowest price diamonds. \u00a0These diamonds are cheaper in price because they are usually worth less than the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why pay more for the same diamond? &ndash; N D Reiff Company - Blog<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.ndrdiamond.com\/blog\/why-pay-more-for-the-same-diamond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why pay more for the same diamond? &ndash; N D Reiff Company - Blog\" \/>\n<meta property=\"og:description\" content=\"Why pay more for the same diamond? If you have read any of my previous posts you will note a theme that runs through many of my blog posts. This recurring theme is that you should avoid the lowest price diamonds. \u00a0These diamonds are cheaper in price because they are usually worth less than the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ndrdiamond.com\/blog\/why-pay-more-for-the-same-diamond\/\" \/>\n<meta property=\"og:site_name\" content=\"N D Reiff Company - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NDReiffCompany\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-07T20:48:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-13T15:24:34+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ndrdiamond.com\/blog\/#website\",\"url\":\"https:\/\/www.ndrdiamond.com\/blog\/\",\"name\":\"N D Reiff Company - Blog\",\"description\":\"A Place for Serious Diamond Discussion\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.ndrdiamond.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ndrdiamond.com\/blog\/why-pay-more-for-the-same-diamond\/#webpage\",\"url\":\"https:\/\/www.ndrdiamond.com\/blog\/why-pay-more-for-the-same-diamond\/\",\"name\":\"Why pay more for the same diamond? 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Buying a Fancy Shape diamond - the term used for an Oval, Cushion Cut, Emerald Cut, Princess Cut, and all other non-Round diamond shapes - based solely on the GIA grading report is\u00a0not well-advised. \u00a0 Though there is much information contained\u2026","rel":"","context":"In &quot;Diamond&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/aa3.06-Ivs2-CUSHION-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":187,"url":"https:\/\/www.ndrdiamond.com\/blog\/diamonds-quality-vs-price-the-50-question\/","url_meta":{"origin":117,"position":3},"title":"Diamonds:  Quality vs. Price  - The 50% question??","date":"September 10, 2015","format":false,"excerpt":"Today, more than ever before, there is a significant difference in diamond pricing between GIA graded diamonds of similar GIA grades. Within the diamond trade, this is often referred to as the difference between a \"good\" GIA report and a \"bad\" GIA report. Though two diamonds may be graded as\u2026","rel":"","context":"Similar post","img":{"alt_text":"LettingYourCustomersQuote","src":"https:\/\/i0.wp.com\/www.ndrdiamond.com\/blog\/wp-content\/uploads\/2015\/09\/LettingYourCustomersQuote.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":34,"url":"https:\/\/www.ndrdiamond.com\/blog\/all-about-diamond-grading-certificates\/","url_meta":{"origin":117,"position":4},"title":"All about diamond grading certificates.","date":"March 13, 2015","format":false,"excerpt":"All about diamond grading certificates.. When buying a diamond I urge you to buy a diamond with a diamond grading report or diamond grading certificate. These mean the same thing - and are used interchangeably. In a different post I have discussed the differences between a diamond grading report issued\u2026","rel":"","context":"In &quot;Diamond&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":28,"url":"https:\/\/www.ndrdiamond.com\/blog\/what-diamond-quality-do-i-really-need-to-buy\/","url_meta":{"origin":117,"position":5},"title":"What diamond quality do I really need to buy?","date":"September 13, 2015","format":false,"excerpt":"What quality of diamond do I really need to buy? If you expected an easy answer to this question I am sorry to have to disappoint you. In everything in life, whether it is the purchase of an automobile or a house, we all start out with wanting our \u201cdream\u201d\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/posts\/117"}],"collection":[{"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":7,"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"predecessor-version":[{"id":244,"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/posts\/117\/revisions\/244"}],"wp:attachment":[{"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ndrdiamond.com\/blog\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}