The most important thing in buying a diamond engagement ring -TRUST.

In everything in life, whether it be a visit to the Doctor or Dentist, or a significant purchase of one thing or another, we often face the dilemma of whether the service provider or seller is looking out for himself/herself or for the patient/customer in making their recommendation(s) for the fulfillment of the patient’s/customer’s needs or desires. This is only natural in that the seller is most often concerned with getting well compensated for his/her services while the patient/consumer is motivated by the quality of the provided service or product and receiving such service/product at a “fair” price.

I recently had an experience with regard to a needed plaster repair in my beautiful older home. The fast talking great salesman who came to me through an internet referral service quoted me $1750.00 for a job that I knew he was not going to correctly repair – since he really had no idea how to do it right! In the end, a trustworthy old timer with lots of experience in plaster repair did a remarkable job on the repair for the cost of $360.00!!

So . . . you ask, “What the heck does any of this have to do with the purchase of a diamond engagement ring?” The answer should be somewhat obvious. You need to deal with someone who has the required experience and understanding of your needs as well as of the industry and the product – in this case, a diamond.

You also need to navigate through the minefield of fast talking salespeople (Beware of the Internet!!) and find someone who you feel comfortable dealing with in terms of their personality and their knowledge and their reputation for trust and integrity. Granted, this is not an easy task!

But there are many jewelry professionals whose mission in their work is to provide you with the necessary information, and more importantly, the right advice – to assist you in making the right educated choice in your selection of the “right” engagement diamond and/or diamond engagement ring. The most important thing to remember during this process is that you should not be looking for the best price. Price is not the same as “value” – and those who think otherwise will almost always buy an inferior (read: ugly!) diamond!

When you find such a person, I urge you to give him the level of respect and trust that he deserves. In the end, that trust and respect will serve you well.

The end result should be an experience that is mutually beneficial to both sides of the transaction. The buyer will be grateful for the knowledge and advice that has been obtained. The seller, or jewelry professional, will be happy that he has provided you with something that will be worn and appreciated and admired for many years to come!!

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This above comment – “the “right” diamond engagement ring” – is even more important than one might initially think!!

A diamond is just a diamond – beautiful as it may be. A diamond engagement ring, on the other hand, is a very significant piece of jewelry that is, in addition to symbolizing that the wearer is “engaged” or “married”, a very personal statement of one’s style and/or taste and personality. It is a work of jewelry art that will be worn for many years and will be appreciated by the wearer as well as many friends, family members, associates and many others.

Just as in the process of purchasing a loose diamond, it is essential to deal with a knowledgeable and experienced and trustworthy jewelry professional in turning a diamond into the finished engagement ring.

Some diamond shapes or qualities work well in certain styles of settings and not so much in other styles. While you may have a general idea of where you would like to end up in terms of an engagement ring style, I urge you – as in the diamond buying process itself – to find that trusted jewelry professional whose knowledge of materials, diamond shapes and qualities and cuts, and sense of style will assist you in ending up with something that will be beautiful to you as well as to everyone else!

Find someone who you can and will trust. Sometimes it takes a leap of faith. But it is the most aspect of getting to where you want to be. This is true regardless of the fact that you may be purchasing a $1,000.00 or a $50,000.00 diamond ring!!

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